…ng views about what programmatic could mean for th… · …programmatic out-of-home has been discussed and wr… […]
Clear Channel has become the first major international OOH player to make the leap into automated trading, announcing yesterday (18 January) the roll out of an automated guaranteed solution in Europe. Clear Channel International chairman and chief executive William Eccleshare says the company is committing to a “seven figure” investment in the new trading systems. […]
…ome across the term programmatic. Stephanie… · …and DSPs. To me, programmatic is most simply de… · …. An SSP, in the programmatic world, is a Suppl… · …ve set the tone for programmatic standards and pro… · …tate the success of programmatic DOOH. Informing a… · …as clear to us that programmatic will work best fo… · …Guest Post: Stephanie Gutnik, BroadSign If you … […]
…e first out-of-home programmatic buying tool in Eu… · …g a roll-out of its programmatic capabilities in t… · …Clear Channel Outdoor's global division has this w… […]
…t practices and the programmatic future for out of… · …aud and accuracy in programmatic apply? Wade Ri… · …Wade Rifkin, SVP programmatic, Clear Channel Outdo… […]
…e of location data, programmatic systems and video… · …What are the three biggest trends in advertising s… […]
To be presented by Wade Rifkin, Senior Vice President of Programmatic at Clear Channel Outdoor, this session will focus on the “how” behind what they’ve done, serving as a primer for the industry on how to bridge the gap between a traditionally linear and offline medium, and the way that advertisers and agencies are working today. […]
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…ent delivered using programmatic out-of-home ads, … · …proach incorporates programmatic practices, and mo… · …One distribution option many brands probably haven… […]
It seems like advertising your online platform in more “traditional” out-of-home campaigns is a growing trend. Facebook has done it last year to celebrate friendship, it is doing it again to push its LIVE feature. And now, YouTube is also getting into the game. […]
Moving Audiences platform pools 2,000 DOOH assets in six countries, seeks to bring automation and transparency to the sector. […]
…will apply years of programmatic experience to dig… · …even years bringing programmatic to new verticals,… · …mpany will make the programmatic process simple an… · …New VP Vince Banks will apply years of programmati… […]
…will apply years of programmatic experience to dig… · …Vince Banks will apply years of programmatic exper… […]
