…gencies to buy DOOH programmatically.… · …Hivestack helps marketers target consumers based o… […]
As part of the integration, Splash uses the Hivestack Exchange APIs to make ad requests from all unsold spots in a loop of a digital unit. If Hivestack has demand for the unit, it responds in realtime with a VAST file that envelopes the creative. […]
…mewhat spun off its programmatic advertising modul… · …evenue streams from programmatic demand.” I̵… · …y digital OOH media programmatically would have be… · … Montreal-based Ayuda Media Systems has re-b… […]
… their view of DOOH programmatic, where we are now… · …Digital marketers, DOOH network, ad tech, and mobi… […]
…neering out of home programmatic capabilities, Oce… · …Besides VRT pioneering out of home programmatic ca… […]
…neering out of home programmatic capabilities, Oce… · …As data and technology evolve, planners are increa… […]
… slower to adapt to programmatic buying. However, … · …Fragmented inventory ownership and challenges in m… […]
Interview with William Eccleshare, Chairman & CEO, Clear Channel International, about the future of Programmatic OOH. […]
…Summary: Now that programmatic has made its grand … · …’ll learn how programmatic is shaping the di… · …eptions surrounding programmatic. http://www.digi… · …Summary: Now that programmatic has made its grand … […]
High impact, out-of-home advertising remains a major tool for driving brand awareness or delivering a revised brand image. Real-time data can now be used for smart scheduling, based on weather or daypart, while anticipation can be built for launches and events such as fashion shows with live countdowns and reporting. […]
…ertisers to execute programmatic advertising acros… · …largest supplier of programmatic out-of-home adver… · …tform (SSP) to sell programmatically via Rubicon P… · …COLUMBUS, Ohio–(BUSINESS WIRE)--TouchTunes M… […]
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"We are eager to immerse ourselves in the DOOH space since there is such great synergy there with mobile. Joining DPAA will provide us access to the best practices and contacts to empower agencies, publishers and brands with a single platform to help outsmart their competitors by harnessing Ubimo’s location intelligence. […]
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…about how amazing a programmatic digital out of ho… · …ble trading through programmatic, combined with th… · …t the mass reach of programmatically-bought, real-… · …et audiences across programmatically-bought audio … · …We need to be talking about how amazing a programm… […]
