Programmatic DOOH buying platform profile: Vistar Media (Billboard Insider)
Founded in 2012, Vistar created the first and only universal marketplace for out-of-home media, building a programmatic platform that has been widely adopted by buyers and sellers. Marketers have always suffered from not understanding which eyeballs are there and how to measure those eyeballs that were exposed to determine if they actually purchased their products or services. […]
Thu, May 11, 2017 at 5:57 PM