Digital Out-Of-Home Media Courts Exchanges With DPAA Programmatic Standards (AdExchanger)
The DPAA hopes these standards, which are like existing openRTB guidelines from the IAB, will facilitate digital out-of-home buys. The DPAA’s standards outline video ad formats and SSP reporting for DOOH inventory so buys can be placed across multiple DOOH media networks – or other media channels entirely. […]
Mon, Apr 10, 2017 at 5:53 PM