Adcorp Media Group, which offers brands targeted, in-store (supermarket) digital signage network and print ad space, as well as content production, joined DPAA in 2017. Mel Stott recently met with Peter Broccole, AdCorp's President & CEO, to learn more about the company. A DPAA-sponsored feature. […]
Stephanie joined Broadsign as a marketing copywriter five years ago, and she quickly worked her way up to vice president of business development. While Stephanie oversees global strategic ecosystems and demand-side partnerships, she is also on the Digital Signage Federation Board of Directors and participates in a collection of other industry committees. […]
Outdoor advertising company Adshel NZ is talking up the potential for developments that could see digital outdoor advertising tuned to the number of people in an area, and for digital ads to go mobile. Adshel brought global channel strategist Mike Gamaroff and senior vice president- channel strategy, of mobile engagement company SITO, to New Zealand in February to meet with industry leaders. […]
Ladies – happy International Women’s Day! This day celebrates women’s achievements and encourages us all to reach for gender equality. At Broadsign, we’re fortunate to have hard-working, talented and passionate women on our team, and we wanted to put a spotlight on one particular woman who inspires us, Stephanie Gutnik. […]
BevTV Joins DPAA Network, Powered by Sellr, Engages Shoppers via On-aisle Devices at Wine and Liquor Stores NEW YORK, March 8, 2018 – DPAA, the leading global organization for everything digital out-of-home, announced today that BevTV has joined the association. […]
NEW YORK, March 8, 2018 – DPAA, the leading global organization for everything digital out-of-home, announced today that BevTV has joined the association. BevTV is a beverage-focused ad channel enabling brands to target their audience with engaging and interactive content in beverage store aisles, right at the point of decision. […]
NEW YORK, — March 6, 2018 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today a campaign in collaboration with the University of Michigan Counseling and Psychological Services, the Steven Schwartzberg Foundation, LOGIC, Glenn Close and Michi and Brandon Marshall, that raises awareness about mental health and leads up to a week-long series of events, called “Who Can Relate? […]
Wouldn’t you agree that a 3.6X increase in store traffic constitutes success for a digital billboard campaign? REI – the nation’s largest consumer co-op and specialty outdoor retailer used 1st-party data to reach loyal customers and new prospects through digital out-of-home (DOOH) and mobile media, driving a 14% increase in brand awareness. […]
When the outdoor recreation retailer REI closed its shops for Black Friday, the biggest sales day of the year for many stores, it was testing brand appeal against strong short-term revenue, as well as its out-of-home (OOH) media and data services. […]
Had a chance last night to walk over to an area called LA Live, an entertainment district in downtown Los Angeles that is home to theatres and to the Staples Center – the home to two NBA teams and an NHL team. Busy place, and quickly becoming an OOH media hub in the spirit of Times Square. […]
Adshel NZ Brings Key Industry Leaders on the Journey of the Future of Digital Out-of- Home in New Zealand To bring the future of digital out-of-home (DOOH) to the forefront, leading outdoor media company, Adshel NZ, has called on key local and global industry experts to ignite a conversation around the future of DOOH in New Zealand. […]
NEW YORK – March 6, 2018 – In a recent initiative, REI – the nation’s largest consumer co-op and specialty outdoor retailer – leveraged 1st-party data to reach loyal customers and new prospects through digital out-of-home (DOOH) and mobile media, driving a 14% increase in brand awareness. […]
KicksUSA understands the importance of the retail experience and is showing what that means with a spectacular 120-foot LED video wall in its new Jamaica Queens store. The innovative Philadelphia based shoe retailer tapped Float Hybrid to create stunning 12k video content to amaze customers and drive foot traffic. […]
Following the success of last year’s global campaign, a herd of thousands of digital elephants is preparing to march across billboards around the world to continue the fight against poaching. […]
A homes contractor in Philadelphia has been running a digital OOH billboard campaign in Cleveland trying to entice NBA star Lebron James to sign with the 76ers (he now plays for Cleveland’s team). Now a Cleveland marketing company has responded with its own digital board ad, albeit in Cleveland (would be better in Philly, but still …). […]
