Raw Feed & Search

AdWeek: 7 Ways to Ensure Your Out-of-Home Media Is Hooking the Consumer’s Attention

The way to get consumers to stop what they’re doing and pay attention to you is a lot simpler than you think. If that is your goal, out-of-home (OOH) media is one of the most impactful mediums to do so. However, like most mediums, the ability to tell a story matters more than anything, with one crucial twist: an added dash of stimulant (in the way of incentives) thrown in. […]

adweek.com
Fri, Mar 23, 2018 at 4:14 PM

Permalink

Scala’s Intelligent Visual and Consumer Engagement Solutions on Display at DSE 2018

MALVERN, Pa., March 22, 2018 /PRNewswire/ — Scala will feature consumer engagement solutions from the STRATACACHE family of digital media/marketing technology companies at Digital Signage Expo 2018, displaying shopper engagement solutions that feature the intersection of intelligent visual display, consumer analytics and actionable shopper data used to impact the consumer journey. […]

digitalsignageconnection.com
Fri, Mar 23, 2018 at 9:25 AM

Permalink

Wrap-Around LED Board The Size Of Four B-Ball Courts Lights Up In Seoul

This is a massive wrap-around digital OOH LED display in Seoul’s Gangnam-gu business district – which has a total surface area of more than 1,600 sq. meters, or roughly the size of four basketball courts. It is 81 by 20 meters. […]

sixteen-nine.net
Fri, Mar 23, 2018 at 8:48 AM

Permalink

Rich Ventura: The Digital Signage Federation has no plans of slowing down (DSFederation)

In 2017, we unveiled a new brand logo & website and announced the formation of the Global DOOH Council. The Council was created with the explicit purpose of developing resources for DSF members to build their capacity to support out-of-home advertising companies, agencies and brands. During the past year, we also hosted regional meetings throughout the U.S. […]

digitalsignagefederation.org
Fri, Mar 23, 2018 at 12:21 AM

Permalink

Campsite Partners with Cloud-based CMS Software Signagelive

Launched in 2016, Campsite’s products include an SSP, an exchange and a DSP. With over 8000 digital screens across an array of suppliers and environments already connected, Campsite has the largest selection of DOOH screens in a single platform in Canada. […]

campsiteproject.com
Thu, Mar 22, 2018 at 2:50 PM

Permalink

Christie Bringing Digital Signage Solutions and Expertise to DSE 2018

NEW YORK – (March 21, 2018) – The Christie Experiential Network (CEN), leaders in creating immersive and engaging experiential Digital Out-of-Home (DOOH) solutions, is pleased to announce that Executive Vice President and founder Kevin Romano will be participating at Digital Signage Expo 2018 on Tuesday March 27 at 4:05pm as part of a panel discussion on “Insights into Trends, Issues, Challenges and Opportunities Throughout the World. […]

digitalsignageconnection.com
Thu, Mar 22, 2018 at 9:17 AM

Permalink

Talon Outdoor: a new manifesto for Smarter as Standard out-of-home planning (More About Advertising)

At Talon we pursue a Smarter as Standard approach, which means taking the best of digital advertising techniques and applying them to OOH. Delivering Smarter as Standard means a shift towards data-driven campaign planning, dynamic creative, automated execution and outcome-based measurement. But it also means never losing sight of how and why Out of Home advertising works. […]

moreaboutadvertising.com
Wed, Mar 21, 2018 at 7:48 PM

Permalink

AdMobilize Delivers Voice Recognition Capabilities to the Global Digital Signage Industry at DSE 2018

MIAMI, FLORIDA, March 21, 2018 – Demonstrating the strength and range of its IP portfolio, AdMobilize, the industry leading artificial intelligence and computer vision company that is dedicated to making sense of the physical world, today announced the introduction of its MATRIX Voice dev board to the entire digital signage industry at DSE 2018 in Booth #2369 at the Las Vegas Convention Center.  “Put simply, the company that introduced AI-powered audience analytics to the digital signage industry is now bringing voice recognition functionality to both manufacturers and systems integrators, alike, through its MATRIX product line,” AdMobilize co-founder and CEO Rodolfo Saccoman said today. […]

digitalsignageconnection.com
Wed, Mar 21, 2018 at 9:32 AM

Permalink

Regulating Billboards: Two Cases You Should Know (Cities Speak)

U.S. Courts are currently considering challenges to the longstanding laws that have protected communities — potentially to the detriment of communities and the Out of Home (OOH) advertising industry. It all stems from a case that went before the Supreme Court in 2015, Reed v. […]

citiesspeak.org
Tue, Mar 20, 2018 at 4:55 PM

Permalink

Westfield London Phase 2 Opens!

Now the largest shopping centre in Europe Westfield London Phase 2 opened this morning, adding three new digital out-of-home screens to Ocean’s portfolio. The Gateway @ Westfield London, The Northern Totem @ Westfield London and Westfield Square launched with creative from adidas, Beats, Pandora, Samsung and John Lewis. […]

oceanoutdoor.com
Tue, Mar 20, 2018 at 2:03 PM

Permalink

Westfield London Phase 2 Opens

Now the largest shopping centre in Europe Westfield London Phase 2 opened this morning, adding three new digital out-of-home screens to Ocean’s portfolio. The Gateway @ Westfield London, The Northern Totem @ Westfield London and Westfield Square launched with creative from adidas, Beats, Pandora, Samsung and John Lewis. […]

oceanoutdoor.com
Tue, Mar 20, 2018 at 11:17 AM

Permalink

iTellio Joins DPAA 

iTellio Joins DPAA  Company transforms traditional ATMs into interactive ad platforms   NEW YORK, March 20, 2018 – DPAA, the leading global organization for everything digital out-of-home, announced today that iTellio, a digital place-based advertising network, has joined the association. […]

dp-aa.org
Tue, Mar 20, 2018 at 9:30 AM

Permalink

10 Reasons Out of Home and Experiential Marketing are Essential to Strategic Account Planning (EMC Outdoor)

As strategic planners, our job is to consider the most effective and creative approaches that we can bring to market based on our clients’ goals, maximized budgets and, hopefully, a mix of genius creative spin. […]

emcoutdoor.com
Mon, Mar 19, 2018 at 11:58 AM

Permalink

BlowUP Media’s Katrin Robertson Joins FEPE International Board

BlowUP media CEO Katrin Robertson is joining the board of FEPE International, becoming the ninth Board Member. BlowUP media’s giant posters have made the company one of the leading large format Out of Home companies in Europe and Katrin has played a leading role in building its business, operating out of Germany and the UK.  BlowUP media is owned by Ströer Group, headquartered in Cologne. […]

digitalsignageconnection.com
Mon, Mar 19, 2018 at 9:14 AM

Permalink

How the demise of net neutrality will affect out-of-home advertising (Billboard Insider)

The new rules would favor out-of-home companies that are not dependent on “pipes” to deliver information that helps create valuable connections between brands and customers. […]

billboardinsider.com
Mon, Mar 19, 2018 at 12:12 AM

Permalink