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UKTV Brings Terror and Excitement to The Streets for New Show Celebrity Haunted Mansion on W

Today, a dynamic digital Out of Home (DOOH) campaign begins for UKTV’s hotly anticipated live reality show, Celebrity Haunted Mansion. The ambitious campaign highlights the show’s jeopardy, excitement and paranormal intrigue in a series of daily updates with footage delivered to 950 screens across the UK over the course of the five-day special. […]

digitalsignageconnection.com
Fri, Feb 23, 2018 at 8:53 AM

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16:9: What Are The Largest Digital Signage Networks, Globally?

What are the largest digital signage networks in the world? I got that question the other day, and I did not have a particularly solid, well-informed answer. A decade ago, the big networks might have had 10,000 end-points and were run by entities like lottery corporations. […]

sixteen-nine.net
Thu, Feb 22, 2018 at 11:58 PM

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How to Target Millennials With Billboard Advertising (Marketing Profs)

Out-of-home (OOH) advertising is particularly effective at engaging Millennials, for example, especially when brands take the time to fully understand this medium and get their execution just right. […]

marketingprofs.com
Thu, Feb 22, 2018 at 11:57 PM

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Media Post: Outdoor Advertising Suddenly In The Limelight

One of the oldest forms of advertising—outdoor—has gotten a big lift in recent months thanks to Hollywood and politically-minded public interest groups. […]

mediapost.com
Thu, Feb 22, 2018 at 8:14 PM

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Digital Out-of-Home Strategy Summit at DSE 2018: full agenda; March 27, 2018, Las Vegas

The Digital Out-of-Home Strategy Summit offers a 35,000-foot perspective on the state of the industry. The conference serves as a meeting place for brand marketers, ad agencies and network operators, covering what each constituent needs to know about digital out-of-home media and its role in the evolving digital landscape. […]

Thu, Feb 22, 2018 at 7:47 AM

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Global ad trends: Out of home key to successful brands (Warc)

Successful brands allocate 13% of their media budgets to out of home advertising, while the channel’s share of global display adspend has remained stable over the last decade, according to a new analysis of the sector by WARC Data. […]

warc.com
Wed, Feb 21, 2018 at 11:57 PM

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Best out-of-home campaigns according to these two experts (Campaign)

This year will be a tipping point for the outdoor industry. For the first time digital revenues are forecast to exceed those of traditional, with digital reaching 50% of the UK adult population every week* (more than both magazines and national print**). This maturity means advertisers are demanding more of digital OOH and, as such, the industry is making strides to meet expectations. […]

campaignlive.co.uk
Wed, Feb 21, 2018 at 5:48 PM

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Reaching Your Target Audience With Outdoor Advertising

This means forgetting everything that you think you know about your target market, as you look to identify, segment and convert your prospective audience in a more informed and ultimately effective way. […]

airoutdoor.co.uk
Wed, Feb 21, 2018 at 10:13 AM

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How the data revolution affects out-of-home advertising (Eecatalog)

The Out of Home media and advertising (“OOH”) industry is undergoing a digital and data-driven transformation. OOH reaches consumers who are “on the go” or in transit and encompasses a variety of formats including billboards, posters, transit advertising (bus wraps, taxi tops, airport displays), street furniture, kiosks, and retail signage. […]

Wed, Feb 21, 2018 at 12:47 AM

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APN Outdoor’s 2017 revenue rises 4% to $342.9m (ProPrint)

APN Outdoor revenue is up four per cent for FY17, to $342.9m from $330.9m the year before. Like other outdoor advertising companies, APN saw a rise in its digital revenue, up 13 per cent while revenue from classic (print) adverts has stabilised. Classic revenue was at $214.3m for FY17, down 1 per cent from $216m the year before. […]

Wed, Feb 21, 2018 at 12:24 AM

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How to overcome advertisers’ bias towards out-of-home (promo for Abraxas Technology)

Out-of-home advertising is transforming into a digital medium even though the total number of digital billboards pales in comparison to the total number of analog boards in the US. As of 2017, there were only 7,000 digital billboards in the entire United States. […]

billboardinsider.com
Wed, Feb 21, 2018 at 12:02 AM

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UKTV’s ‘After-Dark’ Digital Billboards Haunt the Public Ahead of ‘Celebrity Haunted Mansion (LBBOnline)

Digital billboards transform after dark from spooky and unsettling into full blown ghost-inspired scarefest. UKTV’s premium entertainment channel W is using disruptive scare tactics to build anticipation for new reality TV show Celebrity Haunted Mansion. […]

lbbonline.com
Tue, Feb 20, 2018 at 12:35 AM

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16:9: UK Digital Billboard Campaign Visualizes Cyber-Crime In Real-Time

This is a terrific, very different way to use real-time data to drive home a compelling message for a brand – in this case a UK insurer that wanted to make small businesses aware of cyber-risks. […]

sixteen-nine.net
Mon, Feb 19, 2018 at 11:46 AM

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What if… outdoor media changed the public opinion of advertising forever? (Campaign)

We asked the 2018 Outdoor Media Awards (OMA) judges to apply their razor-sharp brains to the task and we’ll run their answers over the next two months. Who knows where it might lead? Ali Jones, chief customer officer, The Co-Operative Food What if… the OOH industry could provide housing and support for the nation’s homeless? […]

campaignlive.co.uk
Mon, Feb 19, 2018 at 12:32 AM

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Digital Signage Summit Europe 2018: July 4-5 2018, Frankfurt

Digital Signage Summit Europe (DSS) is Europe’s leading strategy conference for the Digital Signage and Digital out of Home industry. Alongside presentations and workshops, the main focus of the conference is networking. […]

digitalsignagesummit.org
Sun, Feb 18, 2018 at 1:49 AM

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