NEW YORK, March 1, 2018 – DPAA, the leading global organization for everything digital out-of-home, announced today that Media City, a non-traditional media company that offers a portfolio of innovative, creative and impactful ad spaces, has joined the association. […]
Broadsign – Booth 1731 Why do people going to DSE need to put your company on their Must See list of booths? DSE is the chance to get a live, personal demo of our complete digital signage platform. Our product experts will also be on hand to answer any and all questions. And with our recent rebrand, our booth got a major facelift this year! […]
Persil UK is encouraging families get outdoors and active no matter what the weather. For two weeks in March, real-time weather data will trigger content on Eat Street @ Westfield London, instantly directing families to their closest source of outdoor fun. […]
Ocean Outdoor is to float on the London stock market after its private equity owner, Searchlight, sold to new investors, Ocelot Partners, in a £200m deal. Ocelot Partners, a listed investment group, said it sees "a clear synergistic opportunity for consolidation" and potential for digital growth in the UK out-of-home sector. […]
TORONTO-BASED MEDIA CITY JOINS DPAA NEW YORK, March 1, 2018 – DPAA, the leading global organization for everything digital out-of-home, announced today that Media City, a non-traditional media company that offers a portfolio of innovative, creative and impactful ad spaces, has joined the association. […]
We are delighted and proud to announce, that Ocean Outdoor is being acquired by Ocelot Partners, a publicly listed acquisition. This move is designed to provide a dynamic and stable platform that will create an environment for growth both in Ocean and in the wider Out of Home market place. The management Team remains en bloc and retains a significant stake in the new venture. […]
The day before the trade show floor opens at Digital Signage Expo is a bit problematic, in that there are a bunch of day-long pre-show education conferences that all look pretty good in terms of speakers and content. […]
JCDecaux partnered with a leading mobile partner to enhance the impact and reach of Curacao Tourism’s Out-of-Home campaign in both Chicago and New York. To measure ad exposure, a geo-fence of .1 mile was placed around each OOH asset in both markets. Click Through Rate (CTR) was tracked by the mobile campaign, driving users to Curacao Tourism’s landing page. […]
The interesting thing about sitting in on the Samsung “Resolution” road tour the display company is doing around the US is listening in on what the company is relaying to partners. First – expectations for growth in the outdoor display market are huge. […]
Talon Outdoor, an independent Out-of-Home (OOH) agency, today announced its expansion into the U.S. market. From its New York office, Talon will now begin working directly with U.S. […]
AdMobilize – Booth 2369 Why do people going to DSE need to put your company on their Must See list of booths? Data is the new gold. AdMobilize will be showcasing our suite of AI driven solutions including audience measurement, vehicle analytics and crowd analytics. […]
The other day I put out a post looking for guidance on what are the largest digital signage networks in the world, and the feedback I’ve so far received amounts to variations on: “Yeah, good luck getting that ….” A small handful of vendors have provided guidance on what they do, but generally, few people want to pony up information about their networks. […]
The inventor of the Segway, Dean Kamen once said, “Every once in a while, a new technology, an old problem, and a big idea turn into an innovation” Out of Home media is currently on the cusp of just such a “once in a while” moment, a foundational change that will completely reshape the future of the industry. […]
Digital accounts for 50% of total revenue in Q4 for the first time Out of Home ad revenue reported for the quarter October to December 2017 saw the total market grow by 4.3% from £318 million in Q4 2016 to £332 million in Q4 2017. The strong Q4 contributed towards annual Out of Home revenue of £1,144 million, up 1.5% from 2016. […]
March 15 – There will be a controlled release of beta software to point people at each Geopath member organization. The software and attendant data are for testing only and are not meant for commercial transactions at initial release. The Geopath Insights Suite will incorporate new data sets including enhanced circulation and place of residence data drawn from mobile and connected car data. […]
