Why Recreation Retailer REI Is Going Out-Of-Home For Its Outside-The-Box Marketing (AdExchanger)
When the outdoor recreation retailer REI closed its shops for Black Friday, the biggest sales day of the year for many stores, it was testing brand appeal against strong short-term revenue, as well as its out-of-home (OOH) media and data services. […]
adexchanger.com
Wed, Mar 7, 2018 at 6:09 PM
Wed, Mar 7, 2018 at 6:09 PM