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Digital Out-Of-Home Drivers And Headwinds (Sound & Communications via DSF)

An Article by DSF Global DOOH Chair, Sheldon Silverman, In Sound and Communications Magazine Viewer data and client problem-solving skills are essential for success. It was the best of times; it was the worst of times. The year gone by was a fantastic one for digital out-of-home (DOOH), and, at the same time, a problematic one by the end of the year. […]

digitalsignagefederation.org
Mon, Mar 19, 2018 at 12:11 AM

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16:9 DSE Mixer Sponsor Profiles – NanoLumens

NanoLumens – DSE Booth 1263 NanoLumens was one of the first companies to market an LED product that could seriously be touted as good enough for indoor, relatively close-proximity audiences. It has also been a genuine innovator in terms of products that were light, skinny and designed to flex and do more than the most gentle curves. […]

sixteen-nine.net
Fri, Mar 16, 2018 at 12:03 PM

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Out-of-Home advertising is reaching its ‘big bang’ moment (Exterion Media)

Out-of-Home (OOH) advertising is reaching its big bang moment in the UK, as technology, data and infrastructure are seamlessly coming together, according to Glen Wilson, Managing Director of Posterscope. Since the advent of Digital Out-of-Home (DOOH) the effectiveness of the medium has nearly doubled, and this is only the beginning. […]

exterionmedia.com
Thu, Mar 15, 2018 at 4:53 PM

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Ad Age: Ghost people: consumers sunk into smartphones are not where you think

A note of caution to OOH ad operators [Ed]: The ironic thing about the nearly pinpoint accuracy with which we can locate people as they use their mobile devices is that their physical whereabouts have less and less to do with where they actually are. We have the technology to figure out, for instance, that a given person is in a specific store—in some cases right down to the department he's in. […]

adage.com
Thu, Mar 15, 2018 at 3:53 PM

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16:9 Mixer Sponsor Profiles – Right Media Solutions

Right Media Solutions – DSE Booth Number DC4 You meet a lot of people in the digital signage industry, and sometimes you don’t get a chance to develop much more than passing acquaintances. I’d say Jeff Martin from Right Media Solutions falls into that category. We see each other at trade shows, chat, but I really don’t know all that much about what his company does. […]

sixteen-nine.net
Thu, Mar 15, 2018 at 12:55 PM

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AdWeek: Relying on Social Marketing? Give Outdoor Advertising Another Look

When I was expansion manager for grocery delivery service Instacart circa 2014, I ran into a problem: declining effectiveness of our social media and online ads. The market was simply too saturated, with delivery services like Instacart, plus a fast-growing cadre of meal-kit delivery services. It was hard to cut through all the noise. […]

adweek.com
Thu, Mar 15, 2018 at 12:20 AM

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Broadsign to power digital signage networks at Westfield’s US flagship shopping centers (BroadSign)

Broadsign International, LLC, has reached an agreement with Westfield Corporation, one of the world’s largest shopping center owners and managers, to power Westfield’s existing digital media network of 500 screens located at 18 flagship shopping centers across the US. […]

broadsign.com
Tue, Mar 13, 2018 at 4:49 PM

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Broadsign to power digital media screens at Westfield’s US flagship shopping centers

partnership enables advertisers and brands to reach shoppers with contextual, targeted campaigns on over 500 digital screens. New York, New York. […]

broadsign.com
Tue, Mar 13, 2018 at 12:09 PM

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DSE 2018 Booth Previews: Global Display Solutions (GDS)

Global Display Solutions – GDS: Booth 2363 Why do people going to DSE need to put your company on their Must See list of booths?  The largest challenge for any digital signage solution is understanding the various components that make up a successful installation, especially in more rugged environments such as outdoor. […]

sixteen-nine.net
Tue, Mar 13, 2018 at 11:43 AM

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Broadsign to power digital media screens at Westfield’s US flagship shopping centers

Broadsign to Power Digital Media Screens at Westfield's US Flagship Shopping Centers Partnership enables advertisers and brands to reach shoppers with contextual, targeted campaigns on over 500 digital screens. New York, New York. […]

dp-aa.org
Tue, Mar 13, 2018 at 8:26 AM

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16:9: Emerging Trend: Digital Out-of-Home Advertising Audits

Guest Post: Ken Goldberg, Real Digital Media The Independent Credibility Fixes for Ad Supported DOOH Ken Goldberg The positioning of ad-supported digital out of home has always been in flux. As the industry began its ascent, it was considered an alternative to television advertising. The parallels were certainly there, given the reliance upon audio and video on a screen. […]

sixteen-nine.net
Tue, Mar 13, 2018 at 7:56 AM

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Broadsign to power digital media screens at Westfield’s US flagship shopping centers

Partnership enables advertisers and brands to reach shoppers with contextual, targeted campaigns on over 500 digital screens. New York, New York. […]

broadsign.com
Mon, Mar 12, 2018 at 11:00 PM

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Westfield London to grow by a third

On 20 March the next chapter of The Westfield Story begins, as Westfield London opens its Phase 2 expansion. Westfield in London will become the second largest retail destination in the UK, with a combined spend of £3.2 billion.[1] Ahead of this expansion we’re looking at what makes Westfield a must-buy destination for brands across the nation. […]

oceanoutdoor.com
Mon, Mar 12, 2018 at 1:48 PM

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16:9: DSE 2018 Booth Previews – Quividi To Introduce Its Campaign Genius

Quividi – Booth 2473 Why do people going to DSE need to put your company on their Must See list of booths?  Quividi will introduce Campaign Genius, its new AI-driven algorithm that recently powered the first Dynamic Campaign Optimization for DOOH. […]

sixteen-nine.net
Mon, Mar 12, 2018 at 7:50 AM

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Programmatic Digital Out-of-Home Advertising Sales Platform (BroadSign via YouTube)

Sponsored feature. Broaden your reach. Generate more revenue from your digital signage network with programmatic advertising sales. […]

youtube.com
Mon, Mar 12, 2018 at 4:27 AM

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