Firefly Taxi Tops Network Havas Media with Whisk Agency —NYC. Bumble illustrates how digital brands are powering an OOH renaissance with nearly 500 ads. Outfront Media NYC. […]
Advertisers including PepsiCo and Quicken Loans, and agencies such as Spark Foundry see GSTV’s gas station screens less as a billboard and more as another TV screen. […]
Footwear brand Puma launched a geo targeted digital out-of-home ( OOH ) campaign on Aug. 5, with ads delivered programmatically to screens atop taxis and ride-share vehicles. The campaign centers around the grand opening of the brand's flagship store on Fifth Avenue in New York City. […]
“We’re bringing a whole new level of transparency and measurability to the outdoor media industry, and our website is a key component in our ability to deliver that,” LUMO co-founder and CEO Phil Clemas says. “In fact, LUMO has become the most transparent outdoor media company in the world. […]
TORONTO, AUGUST 8 – MiQ, Hivestack and Kinetic Canada have announced today their partnership in developing Canada’s first fully-integrated digital-out-of-home (DOOH) buying and planning tool. The collaboration aims to create a more efficient and easier way of buying and measuring out-of-home (OOH) media all within one consolidated dashboard. […]
“Neuroscience is by far the most exciting branch of science because the brain is the most fascinating object in the universe.” Stanley B. Prusiner, Neurologist & Biochemist, Nobel Prize winner 1997 The fascination with, and the output from, Neuroscience research has set the tone for a new wave of thinking in out of home advertising. […]
The eternal OOH agency vs client dilemma. So you have the perfect pitch for the perfect prospect. But one question remains. […]
The photo sheet is used as an inducement to buy a particular location. Every #OOH owner seeks to present the best possible image of their OOH inventory. Sometimes the photo in the sheet submitted makes you wonder about the quality of the location and maybe even about the company who submitted it. […]
[et_pb_section bb_built=”1″ _builder_version=”3.11.1″ custom_padding=”0px||0px|”][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”The Danger of the MTA’s Latest Advertising Fiasco” _builder_version=”3.11.1″] The Metropolitan Transportation Authority is at it again. […]
Content partnership with All England Lawn Tennis Club includes live broadcast of both Finals Ocean has secured its largest content based sponsorship deal since the introduction of live sports streaming to its UK wide full motion outdoor network. Under the deal, Jaguar becomes the sponsor of Ocean’s UK wide coverage of The Championships, Wimbledon which starts on Monday, July 1. […]
JCDecaux Australia has unveiled new plans for an "audience-led future" for its large format portfolio, creating advanced data planning capabilities and standard 1-in-6 share of voice for digital advertisers. The new approach for JCDecaux’s large format channel comprises eight industry leading initiatives that combine to drive greater effectiveness for brands using digital large format. […]
The new approach according to JCDecaux is “designed to bring greater effectiveness” and a “complete value reset for advertisers”. The plan for the outdoor advertising company’s large format channel comprises eight initiatives that are intended to drive greater effectiveness for brands using digital large format. […]
MobileFuse is a location data company that originally specialized in targeted mobile advertising. Ken Harlan, MobileFuse Founder & CEO recently told Mel Stott that the company is now venturing into digital out-of-home segment. Joining DPAA in March 2019 was part of this expansion. […]
Toronto Mayor John Tory held a news conference on Saturday to ask Raptors fans and media to give Kawhi Leonard space as he prepares to enter free agency. Los Angeles has taken a different approach. Two digital billboards emerged over Interstate 5 in Downey, California, about 10 miles away from the Staples Center, encouraging the NBA Finals MVP to sign with the Clippers. […]
[et_pb_section bb_built=”1″ _builder_version=”3.11.1″ custom_padding=”0px||0px|”][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”The Complete Guide to Digital Outdoor Advertising” _builder_version=”3.11.1″] What do we mean when we talk about digital outdoor advertising? […]
