[et_pb_section bb_built=”1″ _builder_version=”3.11.1″ custom_padding=”0px||0px|”][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”The Danger of the MTA’s Latest Advertising Fiasco” _builder_version=”3.11.1″] The Metropolitan Transportation Authority is at it again. […]
Content partnership with All England Lawn Tennis Club includes live broadcast of both Finals Ocean has secured its largest content based sponsorship deal since the introduction of live sports streaming to its UK wide full motion outdoor network. Under the deal, Jaguar becomes the sponsor of Ocean’s UK wide coverage of The Championships, Wimbledon which starts on Monday, July 1. […]
JCDecaux Australia has unveiled new plans for an "audience-led future" for its large format portfolio, creating advanced data planning capabilities and standard 1-in-6 share of voice for digital advertisers. The new approach for JCDecaux’s large format channel comprises eight industry leading initiatives that combine to drive greater effectiveness for brands using digital large format. […]
The new approach according to JCDecaux is “designed to bring greater effectiveness” and a “complete value reset for advertisers”. The plan for the outdoor advertising company’s large format channel comprises eight initiatives that are intended to drive greater effectiveness for brands using digital large format. […]
MobileFuse is a location data company that originally specialized in targeted mobile advertising. Ken Harlan, MobileFuse Founder & CEO recently told Mel Stott that the company is now venturing into digital out-of-home segment. Joining DPAA in March 2019 was part of this expansion. […]
Toronto Mayor John Tory held a news conference on Saturday to ask Raptors fans and media to give Kawhi Leonard space as he prepares to enter free agency. Los Angeles has taken a different approach. Two digital billboards emerged over Interstate 5 in Downey, California, about 10 miles away from the Staples Center, encouraging the NBA Finals MVP to sign with the Clippers. […]
[et_pb_section bb_built=”1″ _builder_version=”3.11.1″ custom_padding=”0px||0px|”][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”The Complete Guide to Digital Outdoor Advertising” _builder_version=”3.11.1″] What do we mean when we talk about digital outdoor advertising? […]
Edith Gagné, VP of development, is just one of the many smart and talented people that have joined the Broadsign team with our recent acquisition of Campsite. Edith has been working in the DOOH industry for 15 years, and it’s with this experience that she helped lead the creation of Campsite. […]
The return of Cannes Lions has brought with it a reimagined ‘Where do you draw the line?’ campaign amid alarm at the extent of sexual harassment within the UK advertising and marketing industries. Lucky Generals and timeTo launched the campaign back in October to raise awareness of instances when an individuals behaviour crosses the line into inappropriateness. […]
Great outdoor feels big, for the masses, not scared to be judged; it kind of shouts ‘look at me!’ in a way no other media can. Here in the UK, we have a category all of our own making –Brexshit (oops, given my feelings away there). […]
“It’s dramatically different now than it was a year ago,” said Megan Halscheid, vp of media tech strategies at Publicis Media. “We’ve seen it in the interest from our clients and advertisers in terms of a shift. DSPs and SSPs are recognizing the new potential demand for buying this channel. […]
Outdoor ad firm JCDecaux Singapore has launched a new measurement metric that is claims will provide more accurate and timely data for clients. The Streetside Audience Measurement (SAM) will, the company said, use “real time mobile analytics” of pedestrians and motorists rather than rely on commuters personal accounts of their mobility patterns. […]
In the new role, Kirsty McLean will be responsible for working across oOh!’s market-leading Out of Home portfolio to deliver advertisers with multiple audience-led campaign solutions to achieve their advertising objectives. […]
Transit advertising locations, such as bus shelters and train platforms, give brands an opportunity to get so close to consumers that interactive, tactile experiences become possible, much like in a retail environment. […]
The Summit is held at Cineplex’s spectacular venue- The Rec Room. […]
