GSK has launched what it is claiming the be the UK’s first fully automated digital out of home ad – a campaign for anti-allergen brand Pirinase informed in real-time by MET Pollen Data. […]
DSS Europe returns to the recently extended Hilton Munich Airport, Germany. The event is a joint venture between Integrated Systems Events, producers of the Integrated Systems Europe exhibition, and invidis consulting, a leading German digital signage consultancy. […]
Another London Digital Signage Week (LDSW) has come and gone, and we thought we’d check in with one of the organizers, DailyDOOH’s editor-in-chief Adrian Cotterill, to get his take on how it all went. Check out our Q&A below for his take on the event, its place in the industry, and things to watch as the OOH space continues to develop. […]
In an apparent sign that GroupM will allow Kinetic to keep growing, the OOH agency launched its new Canadian division yesterday. The idea is to further integrate OOH into the rest of WPP’s media planning and buying operations, especially as even outdoor advertising becomes increasingly digital and reliant on data. […]
The National Center for Missing & Exploited Children (NCMEC) and ad agency M/H VCCP have launched Runaway Train 25, a cross-industry initiative that sees more than 450 digital billboards and transit screens raising awareness ahead of Saturday’s National Missing Children’s Day. […]
Tenth Avenue sat on top of Kinetic, WPP’s global Out of Home planning and buying company. Apart from supervising Kinetic its operational business seemed to be mainly an experiential agency in South Africa. Tenth Avenue came into being around the time WPP was negotiating a tricky buyout of Eric Newnham’s Poster Publicity. […]
Experiential Marketing is a strategy that invites consumers to actively engage with a brand through a fun and memorable experience. Brands use different experiences like immersive pop-ups, stunts, event footprints, and sampling to reach consumers to develop a relationship and create a bond that didn’t previously exist. […]
The study examines the underlying understanding of OOH including how effectively marketers’ needs are currently being met, how the industry is differentiated in their minds, how OOH fits into their strategic needs moving forward, and how OOH is perceived by brand and agency decision-makers. […]
New members include: Action Signs Saratoga, CA; Advanced Mobile LED Pompano Beach, FL; Alpine Media Technology Centennial, CO; Bitposter London, UK; BOLDSITE Media New York, NY; Boostr New York, NY; Britten Traverse City, MI; Del Outdoor Advertising Yuma, AZ; EMG Media Group New York, NY; Evergreen Trading New York, NY; Gainbuzz New York, NY; Green City Solutions New York, NY; Greenberg Traurig Miami, FL; Health Media Network Darien, CT; Heritage Outdoor Media New York, NY; ImageSails Miami, FL; Innovative Outdoor Adv. […]
invidis consulting MD Florian Rotberg talks to AV about some of the themes and trends that will be highlighted at the DSSE conference, July 3-4, Hilton Munich Airport, Germany. Does the show have a theme this year? If so, what is it, and why? […]
These days digital signage is the best bet for retailers to successfully implement their visual marketing strategies: it is a perfect primary visual source for customer engagement, boosting brand image and significantly increasing sales, especially in retail. Tip One: Build With the Right Digital Signage Provider. […]
The numbers tell a compelling story. Robinson pointed out that OOH inventory will increase dramatically in the next couple of years in large part due to traditional vinyl boards converting to digital. “You take one billboard location, and it suddenly becomes eight, or 10 or 12 [boards],” said Robinson. […]
Although brands new to OOH or who don’t use it regularly often ask for “first time” or “never before,” the real power of OOH is the scale, reach and impact. Brands who don’t use it regularly are attracted to smaller stunts or one-off executions. An effective OOH campaign is one that takes advantage this scale and reach to effectively deliver impact. […]
ATLANTA, May 15, 2019 — MEPTIK, an Atlanta-based experience design agency specializing in dynamic live environments, leveraged the commercial AV industry’s most powerful media playback technologies to deliver a dynamic audio-visual experience to attendees of the recent Beloved Benefit in Atlanta. Inspired by Dr. […]
12 moves this week in Agency, OOH planning and buying services, new hires, promotions, OOH Providers and Sellers. Katharina Abraham, HIRED, European Acquisition Manager at Wildstone Capital, UK. Previous - Clear Channel Outdoor, International Account Manager, London, 10 months. […]
