Reflect is one of the longest running companies in the digital signage sector – operating out of Dallas since 2001. The company built up its CMS software business largely in retail, but in early 2017 did something of a pivot into ad scheduling and targeting. […]
Melbourne-based Seedooh verifies and standardizes campaign delivery data from various platforms for both digital and static out-of-home. Seedooh’s Founder & CEO, Tom Richter, recently told Digital Signage Pulse about his company's business. Please tell us what problem does Seedooh solve for the OOH industry. […]
Talon Outdoor study. We found that profit return increased by 11 per cent for each ten points of DOOH used as a percentage of OOH. This equates to an incremental ROI of 46p for every £1 spent. […]
Andrea Messimer Henley, Sr Director of Sales and Business Development at Adomni. On the difference between posters and bulletins. […]
The content for the video wall in the Seoul R&D offices of Nexen, a Korean tire company, is freaking amazing. The lobby of the building has a 30 meter (98.5 feet) wide by 7 meter (23 feet) tall fine pitch LED media wall running a diverse range of custom creative developed by the agency d’strict. […]
Lake View Cemetery is the resting place of a president and America's first billionaire. But everyone else is welcome too. Some things are harder to sell than others. […]
Geopath was founded in 1933, as a joint venture between The Agency Trade Association, The Advertiser Trade Association, and the Out of Home Advertising Association. This organization was originally called the Traffic Audit Bureau for Media Measurement Inc., and rebranded in 2016 as Geopath. […]
Art and advertising have been intertwined since the inception of modern-day marketing. From Andy Warhol’s “Campbell Soup Cans” to Norman Rockwell creating ads for Jell-O and Orange Crush in the 1940s, the lines between advertising and art have been blurred for ages. […]
TORONTO, September 23, 2019 –NOVUS Canada announced today that Quin Millar has joined the agency as Managing Director, reporting to Debbie Drutz, President. Millar will focus on driving the agency’s growth in Canada and the U.S. […]
Out of home advertising sales gained nearly +7% in the first half of 2019 to $4.6bn. Growth peaked in the second quarter at +7.7%, the fastest growth in a Excluding the -4% decline in cinema ad revenues the growth of other OOH segments was in fact closer to +8% in the first half, with solid increases for the billboard and transit segments. […]
Twitter is focusing more of its marketing efforts on experiential and out-of-home. By showing up more in the real world — whether that’s via a subway ad or a pop-up activation — the company is looking to make the brand more tangible to the average consumer. […]
2019 marked a decade since the inaugural ATS London event. The most fiery debate came towards the close of the day, revolving around the central question of what programmatic means for OOH. Lindsay Rowntree oversaw Seun Odeneye, managing director UK, Cadreon, facing off against both Nick Halas, global head of strategy, Posterscope, and Sophie Pemberton, group strategy director, Talon Outdoor. […]
Billboard advertising is the process of using a large-scale print advertisement (a billboard, or a hoarding to those in the UK) to market a company, brand, product, service, or campaign. Billboards are typically placed in high traffic areas, such as along highways and in cities, so they’re seen by the highest number of drivers and pedestrians. […]
Out-of-home (OOH) advertising, on the other hand, has traditionally been thought of as a consumer Marketing tactic. But that is changing, especially for technology companies. […]
Agency deepens commitment to U.S. following recent acquisitions New York, NY – Sept. 13, 2019 – Talon Outdoor, an independent out-of-home media (OOH) specialist with a focus on delivering smarter, creative, technology-led integrated OOH communications, announced today that the agency has joined DPAA, the global organization working to drive out-of-home advertising into its digital future. […]
