Puma uses programmatic DOOH to put geo targeted ads on taxis (Marketing Dive)
Footwear brand Puma launched a geo targeted digital out-of-home ( OOH ) campaign on Aug. 5, with ads delivered programmatically to screens atop taxis and ride-share vehicles. The campaign centers around the grand opening of the brand's flagship store on Fifth Avenue in New York City. […]
marketingdive.com
Thu, Aug 8, 2019 at 4:50 PM
Thu, Aug 8, 2019 at 4:50 PM