Twitter is focusing more of its marketing efforts on experiential and out-of-home. By showing up more in the real world — whether that’s via a subway ad or a pop-up activation — the company is looking to make the brand more tangible to the average consumer. […]
2019 marked a decade since the inaugural ATS London event. The most fiery debate came towards the close of the day, revolving around the central question of what programmatic means for OOH. Lindsay Rowntree oversaw Seun Odeneye, managing director UK, Cadreon, facing off against both Nick Halas, global head of strategy, Posterscope, and Sophie Pemberton, group strategy director, Talon Outdoor. […]
Billboard advertising is the process of using a large-scale print advertisement (a billboard, or a hoarding to those in the UK) to market a company, brand, product, service, or campaign. Billboards are typically placed in high traffic areas, such as along highways and in cities, so they’re seen by the highest number of drivers and pedestrians. […]
Out-of-home (OOH) advertising, on the other hand, has traditionally been thought of as a consumer Marketing tactic. But that is changing, especially for technology companies. […]
Agency deepens commitment to U.S. following recent acquisitions New York, NY – Sept. 13, 2019 – Talon Outdoor, an independent out-of-home media (OOH) specialist with a focus on delivering smarter, creative, technology-led integrated OOH communications, announced today that the agency has joined DPAA, the global organization working to drive out-of-home advertising into its digital future. […]
Printer brand HP has launched its first programmatic digital out-of-home (DOOH) campaign in Indonesia, deployed across 100 point-of-sale (POS) screens at retail outlets. The campaign aims to highlight HP’s Internet of Things capabilities through video creatives. […]
Cohoot is the anonymous forum for media salespeople. Hundreds of sellers gather on Cohoot’s dedicated OOH channel to share inside info about advertisers and agencies. It would take you months and years to research and vet these people, brands and their agencies. […]
Brand and Agency Leaders, Futurist, Media Analyst and Social Media Influencer Headline Omnichannel Agenda Registration Open for October 15 Event at Sheraton New York Times Square NEW YORK, September 4, 2019- DPAA today unveiled a preliminary list of speakers and the opening of registration for its annual Video Everywhere Summit, which will be held on Tuesday, October 15 at a larger venue, the Sheraton New York Times Square Hotel. […]
I vividly remember facilitating a focus group of Out of Home industry peers four or five years ago, talking about the future of OOH, what changes were coming, and what that meant. When I posed the question, “What happens when we reach a critical mass of digital out of home media, and it can be bought programmatically through a trading desk?,” one member of the group snorted. […]
The total cost of digital signage includes installation, content development, service, and upgrades. Here is a brief guide to determining all the factors that are a component of the total ownership cost of a modern signage solution. Initial investment. […]
I vividly remember facilitating a focus group of Out of Home industry peers four or five years ago, talking about the future of OOH, what changes were coming, and what that meant. When I posed the question, “What happens when we reach a critical mass of digital out of home media, and it can be bought programmatically through a trading desk?,” one member of the group snorted. […]
It’s showing its age a bit, but an experiential media installation in Taipei is easily one of the best digital signage projects I’ve seen … anywhere. IAdea’s John Wang ran me over from his office in a tech-heavy office park to a big office tower complex that is home to the financial services firm China Trust. […]
Event marketing represents big businesses in the UK, particularly as businesses grow to recognise the importance of in-person communication and connectivity in the digital age. This is borne out by the figures too, with 95% of marketers in agreement that live events provide all parties to forge valuable relationships in a digitally-oriented world. […]
Ubimo is embracing the audience buying approach and recognizes that this is the direction the OOH industry is going – actually must go if we want to see share growth beyond our historical 4%. As one of the largest buyers of persistent mobile ID data we enable actionable business solutions via our platform. […]
If you’re a New Yorker, one of the easiest ways to keep up-to-date on the latest consumer products — furniture, beauty products, mobile apps, you name it — is to hop on the subway. Even before you board, you may find yourself walking through a station filled with colorful startup ads. And once you’re actually on the train, you may find yourself surrounded by even more of those of ads. […]
