Raw Feed & Search

New Ocean Outdoor study reveals the brand building power of full motion digital out-of-home interactive creativity

Clear hierarchy of DOOH capability and effectiveness index established London, UK: Neuroscience research released today (July 11 2019 ) demonstrates how full motion digital out-of-home (DOOH) campaigns which use enhanced technology are eight times more impactful than creative content carried by static displays. […]

oceanoutdoor.com
Thu, Jul 11, 2019 at 7:16 AM

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Starlite Digital’s newly deployed “intelligent” digital video screens in retail already bring tangible results to advertisers

Last spring, Starlite Digital began rolling out its national network of “intelligent” digital video screens at supermarkets, big box retailers and drug stores. The company says it is capitalizing on the close relationships built with these sectors by its sister company, Starlite Media. […]

Editorial
Wed, Jul 10, 2019 at 10:25 PM

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As seen in Moodie Davitt’s Sight Lines, our CEO Brendon Cook talks to the art of reinvention

Talking to industry veteran Brendon Cook, the company’s CEO, it’s clear that a culture of innovation has kept oOh! as a frontrunner, blazing a trail in the burgeoning Out of Home media segment. Cook highlights some of the firsts achieved by his company. […]

oohmedia.com.au
Tue, Jul 9, 2019 at 8:27 PM

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India: Programmatic advertising brings personalisation, automates media buying

With the advent of digitalisation, new channels such as digital OOH and audio are going to play a key role in helping advertisers and marketers reach new audiences and drive better engagement, opening up opportunities for marketers to implement multi-channel strategies to re-target the same consumers. But how does programmatic advertising work? […]

exchange4media.com
Tue, Jul 9, 2019 at 8:24 PM

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16:9: New Content Partnership Puts Tenant Notices On High-Rise Elevator Screens

Digital signage has been in elevators has been around longer than the term “digital signage” – but there’s still room for new things to happen in what is now, weirdly, an old medium. […]

sixteen-nine.net
Tue, Jul 9, 2019 at 9:35 AM

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5 months of Broadsign Reach data, 3 programmatic findings

Programmatic DOOH is about data. We’ve reached the point in our little island of the advertising game where intuition needs to lead to testable hypotheses, and where real decisions can be made based on the findings. With this in mind, the Broadsign Reach team has been profiling, compiling and aggregating information based on the billions of data points in our platform. […]

broadsign.com
Tue, Jul 9, 2019 at 5:54 AM

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A Sure Thing in Vegas

U […]

thoughtleadership.oaaa.org
Mon, Jul 8, 2019 at 12:03 PM

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Ocean begins its 10th annual search for the best digital out-of-home creative ads

2019 winners share £650,000 worth of DOOH screen space Landsec Piccadilly Lights joins the competition All you need is an idea Entries are now open for the 10th annual Ocean Digital Creative Competition which harness the scale, creativity and progressive technical capabilities of digital out-of-home (DOOH). […]

oceanoutdoor.com
Mon, Jul 8, 2019 at 5:32 AM

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Sydney Morning Herald: Advertising giant JCDecaux sets sights on Australian content

Global advertising giant JCDecaux is looking to move into editorial content in Australia in the near-future to grow engagement with its billboards and digital panels online. The out-of-home advertising firm, owned by the billionaire French Decaux family, bought Australian billboard company APN Outdoor for $1.2 billion in 2018 with the businesses merged together in the first half of this year. […]

smh.com.au
Sun, Jul 7, 2019 at 11:22 PM

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Sony Pictures launches programmatic digital out-of-home campaign for Spider-Man release in India (Exchange4Media)

The campaign serves dynamic creatives in real-time on outdoor billboards, triggered by weather events, to make it contextually relevant to the viewers. In-order to familiarize the audiences with the villains (the Elementals), the campaign leverages the real time weather conditions to the show Spider-Man fighting them, on an outdoor hoarding. […]

exchange4media.com
Sun, Jul 7, 2019 at 11:04 PM

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What is the Purpose of Billboard Advertising?

The out-of-home (OOH) advertising spend continues to rise in the UK, with digital channels dominating this market. Make no mistake, the DOOH spend will increase by nearly 10% during 2019 alone, whilst accounting for 54% of the total amount invested in outdoor advertising budgets.  Whilst digital billboards may be increasingly dominant in the marketplace, however, we’ve seen a general increase in demand for all outdoor advertising channels. […]

airoutdoor.co.uk
Tue, Jul 2, 2019 at 7:37 AM

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South Africa-based Primedia Outdoor celebrates its 25th anniversary (Media Update)

Formerly known as Primedia Ad Displays, Primedia Outdoor was established in 1994 as an outdoor advertising company focussing on the marketing and sales of advertising signage for media placement solutions in the outdoor environment. […]

mediaupdate.co.za
Tue, Jul 2, 2019 at 12:29 AM

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The Drum: Out of home advertising needs agreeable digital standards: Programmatic Punch NY 2019

30% of revenues in the out of home space are now coming from digital screens in various forms, whether that's giant billboards in Times Square or screens in the backs of taxis. […]

thedrum.com
Mon, Jul 1, 2019 at 7:38 PM

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OAAA president & CEO to be announced soon and other news updates from from OAAA

As OAAA welcomes new leadership in the fall, I want to take this opportunity at the halfway point of 2019 to share with you “must-know” news about the OOH industry and OAAA. […]

specialreports.oaaa.org
Mon, Jul 1, 2019 at 7:35 PM

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Xaxis’s campaign for Manyavar demonstrates impact of digital outdoor on store visits (Exchange4Media)

Results revealed that store footfall increased significantly among groups exposed to both outdoor and mobile ads. Xaxis, the Outcome Media Company and GroupM’s advanced programmatic arm, announced the results of a recent campaign for retail brand Manyavar that tracked individuals from digital outdoor exposure to retail store visits. […]

exchange4media.com
Mon, Jul 1, 2019 at 10:38 AM

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