While much of the focus in the out-of-home (OOH) industry has centred on digital over the past two years, new research by OOH agency PML Group points to the positive impact that advertising on classic billboards can have for brands. […]
New York, NY, June 20, 2019 – Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, welcomed two new members to its Board of Directors during their most recent membership meeting, held Tuesday, June 17. […]
“DOOH is redefining human engagement” – Ocean CEO Tim Bleakley Marking 10 inspirational years of outstanding creativity in digital out-of-home, Ocean Outdoor today (Wednesday, June 19) named the Grand Prix winner of its annual creative competition. […]
The battle for control of some of Australia’s most prominent outdoor advertising spaces has ramped up, with the City of Sydney attempting to join the City of Melbourne in action against Telstra. Telstra has an arrangement with outdoor advertising giant JC Decaux, which sees prominent ads displayed on the telco giant’s payphones. […]
[et_pb_section bb_built=”1″ _builder_version=”3.11.1″ custom_padding=”0px||0px|”][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”The Complete Guide to Digital Outdoor Advertising” _builder_version=”3.11.1″] What do we mean when we talk about digital outdoor advertising? […]
Audience measurement is the new currency. For many years the OOH industry has worked within a system of media measurement. Traffic counts and DEC’s were the currency of the marketplace. […]
As a suburban child of the ‘70s, there was one critical and inescapable influence that had a tremendous impact on shaping my young brain: Saturday morning cartoons. I was personally a fan of anything Looney Tunes and, in particular, the Road Runner and Coyote shorts. As part of every short there was an obligatory shot of the Coyote chasing the Road Runner. […]
NEW YORK, June 18, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that PatientPoint® has joined its membership ranks.PatientPoint is the trusted leader in patient engagement solutions committed to making every doctor-patient engagement better. […]
NEW YORK, June 18, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that PatientPoint® has joined its membership ranks.PatientPoint is the trusted leader in patient engagement solutions committed to making every doctor-patient engagement better. […]
“Not including DOOH in a new business presentation shows a complete lack of understanding of where consumers are today.” Cooper also cites new technology and the physical inventory of DOOH as instrumental in helping with a client’s messaging by using the space to create and deliver content. […]
When marketers think about their ‘go-to’ channels for a brand-building campaign, Out-of-Home (OOH) advertising is the second most popular after TV. In today’s cluttered media environment, the ability to communicate a brand message at scale is the traditional strength of OOH. […]
Global OOH NAR is forecast to grow by +4.7% to $3 billion (excluding cinema). The main driver remains the organic growth generated by digital OOH inventory in premium, high-yield locations and “placed-based” environments. DOOH NAR will expand by +17% this year this year to reach $7 billion (22% of total OOH ad revenues). […]
Tons of great conversations and product demos on Thursday at InfoComm 2019. While it is very, very accurate to say there was/is not a whole pile that is strikingly new at this trade show, as you might expect, when you dig in, there’s lots going on and lots of subtle but meaningful improvements or innovations. […]
DENVER, June 13, 2019 — Edison Interactive, a leading provider of Internet of Things (IoT) and Digital Out of Home (DOOH) solutions, today announced that Justin O’Connell has been named Chief Technology Officer and Dan Every as the company’s Controller. […]
Premium confectionery brand Aero Bliss shares the indulgent pleasure of chocolate in an experiential out-of-home campaign which even dispenses its brand new velvety, whipped bubbles. […]
