“Neuroscience is by far the most exciting branch of science because the brain is the most fascinating object in the universe.” Stanley B. Prusiner, Neurologist & Biochemist, Nobel Prize winner 1997 The fascination with, and the output from, Neuroscience research has set the tone for a new wave of thinking in out of home advertising. […]
India is among the fastest growing out-of-home (OOH) markets in the world with PWC forecasting revenue to reach US$545mn by 2020, growing at a 9.3% CAGR. However, major advertisers have called for the industry to address the need for standard metrics. […]
With the public drowning in an ever increasing surge of OOH and digital advertising, TechnoFrolics offers a potential island in the storm, where people are transformed from passersby into engaged explorers. […]
With automated, performance-based targeting and data-driven trading driving growth in digital out of home (OOH), GroupM, the world-leading media investment group, and Kinetic, the world’s largest planner and digital innovator of OOH advertising, will be utilising Vistar Media’s technology to deliver cutting-edge campaign execution capabilities which enable real-time decisioning. […]
OAAA has named Anna Bager, currently executive vice president of the Interactive Advertising Bureau (IAB), to lead the out of home (OOH) advertising industry into the future. Anna is a seasoned, omnichannel media veteran with a deep appreciation for the power and potential of OOH. […]
Montreal’s Broadsign has secured its first toehold into the Chinese digital out of home media market, winning a deal to be the CMS software platform for Oriental Sunrise Media Group. The deal is just a few licenses, for now, but one of the active screens run by the company is also one of Asia’s largest digital displays – measuring 3,788 square metres. […]
Location-based mobile offering delivers custom blend of education, brand information to waiting patients CINCINNATI – PatientPoint®, the trusted leader in patient engagement solutions committed to making every doctor-patient engagement better, today announced the launch of its new mobile engagement program PatientPoint® Proximity. […]
Partnership enables delivery of dynamic content, augmented reality experiences, and omnichannel campaigns to Oriental Sunrise’s growing, premium network. […]
One of the best qualities of out-of-home media is its unmatched ability to catch attention. Large format billboards and digital displays draw the eye in a way that online and mobile advertising can’t, and offer an amazing canvas on which creative work can be shared with the world. And that’s just in general. […]
The civic bodies are aiming to ensure a permanent income through the introduction of licensing fee and curb illegal hoardings installed along roads and streets. Indrajit Sen, Chief Executive Officer, Consultant at Indian Outdoor Advertising Association (IOAA), says rampant illegality in outdoor advertising is a misconception. “Cities that have regulations are mostly free of illegal structures. […]
MONTREAL, JULY 23, 2019 — Broadsign International Inc., the leading out-of-home (OOH) marketing solution, today announced that it has been selected by Oriental Sunrise Media Group, a growing Chinese OOH media company, to deliver advertising, augmented reality, and live content experiences to Oriental Sunrise’s digital signage network. […]
The Out of Home Advertising Association of America (OAAA), the trade body that represents the out-of-home advertising industry, has tapped Interactive Advertising Bureau (IAB) executive vice president Anna Bager as its next president and CEO. Bager will start the role in September. […]
MONTREAL, JULY 23, 2019 — Broadsign International Inc., the leading out-of-home (OOH) marketing solution, today announced that it has been selected by Oriental Sunrise Media Group, a growing Chinese OOH media company, to deliver advertising, augmented reality, and live content experiences to Oriental Sunrise’s digital signage network. […]
“A convergence of product trends, healthy corporate and consumer appetite for connectivity, and a fragmented industry will drive increased consolidation as AV companies seek to unlock synergies to better compete in the market and scale their businesses,” said Mark Boidman, Managing Director and Head of PJ SOLOMON’s Media & Tech Services team. […]
On Saturday (July 20) Piccadilly Lights in London marked the moment Apollo 11 landed on the Moon in an interactive collaboration presented by Landsec, digital out-of-home (DOOH) operator Ocean Outdoor and The People’s Moon. The historic mission was showcased with a visual spectacle, combining user generated visuals from the public and historical film footage created by The People’s Moon. […]
