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Ocean appoints senior Mediacom executive to strengthen its UK leadership team

Phil Hall joins from MediaCom UK as co-managing director in a move which also heralds senior internal appointments Ocean has introduced a new leadership structure to manage its UK business as the Group expands into continental Europe. The changes support a new Ocean Group structure, with the UK division led by the appointment of new co-managing directors. […]

oceanoutdoor.com
Mon, Jul 1, 2019 at 5:55 AM

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3 Reasons Your Programmatic Team Is Losing You Money (MarTech Series)

Programmatic is more profitable than ever before and yet your programmatic team is most likely losing you money. Let me explain: Programmatic is a hot commodity. Last month, Emarketer reported that programmatic will account for $59.5 billion in ad dollars for 2019 or 85% of the US digital display ad market. […]

martechseries.com
Mon, Jul 1, 2019 at 12:23 AM

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Ocean Outdoor secures landmark agreement to live stream Wimbledon

Content partnership with All England Lawn Tennis Club includes live broadcast of both Finals  Ocean has secured its largest content based sponsorship deal since the introduction of live sports streaming to its UK wide full motion outdoor network. Under the deal, Jaguar becomes the sponsor of Ocean’s UK wide coverage of The Championships, Wimbledon which starts on Monday, July 1. […]

oceanoutdoor.com
Fri, Jun 28, 2019 at 4:55 AM

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JCDecaux reveals new large format pricing and advertiser initiatives (AdNews)

JCDecaux Australia has unveiled new plans for an "audience-led future" for its large format portfolio, creating advanced data planning capabilities and standard 1-in-6 share of voice for digital advertisers. The new approach for JCDecaux’s large format channel comprises eight industry leading initiatives that combine to drive greater effectiveness for brands using digital large format. […]

adnews.com.au
Thu, Jun 27, 2019 at 5:10 PM

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Jaguar sponsors Ocean Outdoor’s Wimbledon coverage (Campaign)

Highlights and live scores to feature on DOOH screens in nine UK cities. Jaguar’s backing means its coverage will be seen in London, Birmingham, Edinburgh, Glasgow, Leeds, Liverpool, Manchester, Newcastle and Nottingham between 1 and 14 July. The coverage consists of a 60-second reel aired every six minutes, with sponsorship idents highlighting Jaguar’s all-electric i-Pace model. […]

campaignlive.co.uk
Thu, Jun 27, 2019 at 4:11 PM

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JCDecaux Singapore to Track ‘Streetside’ Audiences (MRWeb)

Outdoor ad company JCDecaux's Singapore subsidiary has launched a mobile intelligence-based metric called Streetside Audience Measurement (SAM), which the business claims delivers more accurate and recent data than existing out-of-home (OOH) measurement systems. […]

mrweb.com
Thu, Jun 27, 2019 at 2:14 PM

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AdQuick Announces Max Polisar as Company’s New Chief Revenue Officer

LOS ANGELES, June 27, 2019 — AdQuick.com, the first platform to allow marketers and agencies to complete the entire process of executing both out of home (OOH) and digital out of home (DOOH) advertising campaigns, today announced the appointment of Max Polisar as the company’s Chief Revenue Officer. Mr. […]

digitalsignageconnection.com
Thu, Jun 27, 2019 at 9:26 AM

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The Promise of Programmatic: Q&A with Steve Wing, Rubicon Project (ExchangeWire)

ExchangeWire: Has the ‘promise of programmatic’ played out the way you expected? Steve Wing: I guess that promise will be different for different stakeholders, but broadly speaking, programmatic advertising used to be associated with low value, remnant desktop display inventory. […]

exchangewire.com
Thu, Jun 27, 2019 at 12:17 AM

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JCDecaux Unveils Plans For An Audience-Led Future (BandT)

The new approach according to JCDecaux is “designed to bring greater effectiveness” and a “complete value reset for advertisers”. The plan for the outdoor advertising company’s large format channel comprises eight initiatives that are intended to drive greater effectiveness for brands using digital large format. […]

bandt.com.au
Thu, Jun 27, 2019 at 12:11 AM

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Out-of-home advertising is primed for steady growth: Meeker’s report (MarTechSeries)

Traditionally, OOH has lacked any form of feedback loop (how many individuals a campaign left an impression on, demographics of those viewing it) beyond simple guesswork. […]

martechadvisor.com
Tue, Jun 25, 2019 at 8:20 PM

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Leveraging Experiential for Trade Show Marketing and Out of Home

Experiential marketing has begun to enter the arsenal of firms looking to build deeper relationships with their audiences. It engages consumers in unique and unexpected ways, providing memorable experiences that ultimately lead to more attention, more interaction, and more business growth. At the same time, it doesn’t exist in isolation. […]

emcoutdoor.com
Tue, Jun 25, 2019 at 2:54 PM

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What Does The Longevity of Sign Manufacturer YESCO’s Tell the Rest of Us? (OAAA)

Business loves the start-up (Apple is the No. 1 customer of OOH). But what can business learn from 100-year companies, the centennials? […]

thoughtleadership.oaaa.org
Mon, Jun 24, 2019 at 10:18 AM

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Ocean Outdoor extends The Alliance in China with Phoenix Metropolis Media

Ocean has extended its global Alliance of premium digital screens across China having secured a new partnership with Phoenix Metropolis Media Technology Co Ltd. […]

oceanoutdoor.com
Mon, Jun 24, 2019 at 4:45 AM

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How digital out-of-home can help brands reach Gen Z (Billboard Insider)

Unlike Millennials, Gen Z is showing a strong preference for in-store shopping over online shopping. Driven by a range of factors, this trend brings Gen Z shoppers to shopping districts, shopping centers, and even shopping malls. And the more time they are out shopping, the more exposure to OOH and DOOH messaging they get. […]

billboardinsider.com
Sun, Jun 23, 2019 at 6:28 PM

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DPAA Survey of Media Planners Indicates Continuing Revenue Growth for Digital Out-of-Home

NEW YORK, June 21, 2019—A new survey of media planners released today by DPAA points to continued revenue growth for digital out-of-home (DOOH) media, citing mobile tie-ins, inclusion in more media planning systems, the availability of attribution studies and programmatic opportunities as keys to garnering larger shares of media budgets. […]

digitalsignageconnection.com
Fri, Jun 21, 2019 at 12:12 PM

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