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OAAA Names IAB Senior Executive Anna Bager President & CEO

July 22, 2019 (Washington, DC) – The Out of Home Advertising Association of America (OAAA), the national trade association that represents the $8+ billion US out of home (OOH) advertising industry, announced that it has named Anna Bager, Executive Vice President of the Interactive Advertising Bureau (IAB) as its new President & CEO. […]

digitalsignageconnection.com
Mon, Jul 22, 2019 at 9:26 AM

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Highlights from Digital Signage Summit Europe (Display Daily)

Digital Signage Summit Europe (DSS Europe) to the Hilton Munich Airport hotel. DSS Europe, which took place this year 3-4 July, is Europe’s leading strategy conference for the digital signage and digital-out-of-home (DooH) industry. […]

displaydaily.com
Mon, Jul 22, 2019 at 12:35 AM

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The Case Against Program-Manual Out-of-Home Advertising (Media Village)

Jonathan Gudai, Co-founder and CEO of Adomni. […]

mediavillage.com
Thu, Jul 18, 2019 at 8:25 PM

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How online travel brands are using out-of-home advertising (JCDecaux)

Today, consumers have access to more efficient research and booking platforms thanks to the growth of the internet and proliferation of mobile travel apps. As a result, approaches to booking travel have changed and today, consumers are more heavily involved in the planning process. […]

jcdecaux.com
Wed, Jul 17, 2019 at 9:32 PM

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The rise of programmatic outdoor: What advertisers need to know

The advent of programmatic trading has revolutionised online advertising by allowing ad placements to be bought rapidly, efficiently and automatically. Now, the revolution is coming to outdoor advertising, also known as digital out-of-home (DOOH) advertising. […]

econsultancy.com
Wed, Jul 17, 2019 at 9:16 PM

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60 Unbelievable Cannabis Marketing Statistics

[et_pb_section fb_built=”1″ _builder_version=”3.11.1″ custom_padding=”0px||0px|”][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”60 Unbelievable Cannabis Marketing Statistics” _builder_version=”3.11.1″]You want to know what the Next Big Thing is going to be in advertising? […]

dashtwo.com
Tue, Jul 16, 2019 at 6:14 AM

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City of Sydney back in negotiations for the contentious outdoor tender (Mumbrella)

The contentious City of Sydney outdoor advertising contract is back in negotiation, two months after the announcement that the tender process would be ditched amid unsatisfactory responses from outdoor agencies. […]

mumbrella.com.au
Mon, Jul 15, 2019 at 7:35 PM

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Lamar Advertising acquires Ashby Street Outdoor (Business Wire)

An innovator in digital OOH media, Ashby Street operates 91 LED displays with fully automated content management and scheduling. […]

businesswire.com
Mon, Jul 15, 2019 at 7:32 PM

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16:9: Wasting Away Past Margaritaville Resorts Many New LED Displays

You know LED costs are getting palatable and workable when big outdoor screens formerly reserved for NFL stadiums and high traffic highways and public plazas start being installed besides oversized resort swimming pools. […]

sixteen-nine.net
Mon, Jul 15, 2019 at 9:42 AM

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It May Be Summer, But Still Time To Think About Winter 2020 Speaking Gigs

Back at my desk after a week of travel and meetings in my old haunts. It is clearly summer now, as emails and press releases have gone from a pretty much steady flow to a slow drip-drip. Though it is summer, it is time to think about late winter, if one of your things is raising your profile and that of your company at trade shows like Digital Signage Expo. […]

sixteen-nine.net
Mon, Jul 15, 2019 at 9:15 AM

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Study shows commuters breaking the mould of peak hour travel

Own the Journey 2.0, undertaken by independent research firm Pollinate for Commute by oOh!, explored the habits of more than 2,000 Australian commuters and found 1 in 3 weekday workers are travelling to work outside peak hour. […]

oohmedia.com.au
Sun, Jul 14, 2019 at 10:02 PM

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World Out of Home Organisation to hold its 2020 Congress in Toronto on June 3-5 (Marketing Dive)

The World Out of Home Organisation (formerly FEPE International) has confirmed Toronto in Canada as the venue for its 2020 Congress. The Congress will be held from June 3-5. WOO represents Out of Home media owners, specialist agencies and suppliers worldwide. […]

marketingdive.com
Sun, Jul 14, 2019 at 2:14 AM

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The Danger of the MTA’s Latest Advertising Fiasco

[et_pb_section bb_built=”1″ _builder_version=”3.11.1″ custom_padding=”0px||0px|”][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”The Danger of the MTA’s Latest Advertising Fiasco” _builder_version=”3.11.1″] The Metropolitan Transportation Authority is at it again. […]

dashtwo.com
Fri, Jul 12, 2019 at 12:24 PM

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New Ocean Outdoor study reveals the brand building power of full motion digital interactive out-of-home ads

Neuroscience research released today (July 11 2019 ) demonstrates how full motion digital out-of-home (DOOH) campaigns which use enhanced technology are eight times more impactful than creative content carried by static displays. […]

oceanoutdoor.com
Thu, Jul 11, 2019 at 10:04 PM

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Talon Acquires Grand Visual Agency and QDOT Ad Tech Provider

A […]

digitalsignageconnection.com
Thu, Jul 11, 2019 at 10:01 AM

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