Sony Pictures launches programmatic digital out-of-home campaign for Spider-Man release in India (Exchange4Media)

The campaign serves dynamic creatives in real-time on outdoor billboards, triggered by weather events, to make it contextually relevant to the viewers. In-order to familiarize the audiences with the villains (the Elementals), the campaign leverages the real time weather conditions to the show Spider-Man fighting them, on an outdoor hoarding. […]