Sydney Morning Herald: Advertising giant JCDecaux sets sights on Australian content
Global advertising giant JCDecaux is looking to move into editorial content in Australia in the near-future to grow engagement with its billboards and digital panels online. The out-of-home advertising firm, owned by the billionaire French Decaux family, bought Australian billboard company APN Outdoor for $1.2 billion in 2018 with the businesses merged together in the first half of this year. […]
Sun, Jul 7, 2019 at 11:22 PM