Driving around Birmingham, you can’t miss Ocean’s brand new D6 roadside network. 125 bold, bright, digital out of home screens in hand-picked busy ring road and key commuter route locations. […]
TaxiTop has tied up with Uber to install smart digital screens on the top of their cabs but with an added feature i.e. suitable data driven targeting approach. As of now, the company has 40 cabs in their network of digital and car wrap media running in Kolkata with an inbuilt software that records information such as the time and place where the ads are displayed. […]
AdQuick.com, the Out of Home (OOH) Advertising software company, today announced a joint partnership with the IBOUSA COOP Marketing Platform powered by Apparatix, a leading supply side platform for billboard operators, to make available both static and digital inventory for hundreds of independent operators on AdQuick.com’s platform. […]
Unlike the ‘declining’ mediums of digital, social and mobile – digital out-of-home is on the rise and, indeed, it even has the potential to elevate people's daily lives, says Rapport Worldwide president and CEO Mike Cooper – ahead of his presentation on the topic at the Mumbrella360 Asia conference this November (5-7). Will advances in data and technology make out-of-home more relevant? […]
By Ben Allman. Chairman of General Electric, Jack Welch once said; “if the rate of change on the outside exceeds the rate of change on the inside, the end is near”. While I’m certainly not suggesting the end is anywhere near for the world’s oldest and most resilient ad medium, we must continue to evolve in order to continue growing at the rate we’ve come to expect as an industry. […]
EMC Outdoor taps media operations and account management expert, Donna Hogg, to join the agency’s team of account executives. Based out of Denver, Colorado, Hogg will focus on developing and nurturing clients in the Midwestern and Western regions. […]
Registration has now opened for the 2020 edition of Digital Signage Expo (DSE), which is set for March 31 – April 3 at the Las Vegas Convention Center. […]
The ASX-listed company went into a trading halt later Friday "pending the release of an announcement in relation to recent media speculation". The AFR's Street Talk says Quadrant, an Australian-based private equity house, has a board-recommended deal to buy the digital signage and sports advertising specialist. […]
Clearglow’s MD says that even if a global firm approached them, the LED billboard on Bury New Road in Manchester would remain local: “A campaign on any other digital billboard in the city would cost anywhere between £2,000-£20,000 for a month. […]
The daylong event brings together the industry’s top media agencies, vendors and advertisers to recognize Canada’s best outdoor and place-based campaigns each year. This year’s OOH Showdown consisted of six distinct categories, each attracting submissions from a record number of Canadian OOH media providers. […]
Geopath has been selected as a 2019 Street Fight Innovator Awards ‘Best Analytics Platform’ finalist for its new measurement system, the Geopath Insights Suite. Previously, Geopath measured several forms of OOH advertising, including billboards, street furniture, and transit ads. […]
Pupils experimenting with code and technology livestreamed their adverts onto the world famous Piccadilly Lights in London yesterday (October 24). […]
The new Geopath Insights released earlier this month usher in a new era of Out of Home media planning. As an industry, we are shifting from a focus on the format and location to a focus on the audience. […]
New technologies are allowing OOH stakeholders to do more with their data, writes UM’s Hatem Fakih. Just don’t make those ads too localised. During the evolution of data usage over the past few years, most marketers have reserved a seat on the bus. […]
Out-of-home advertising company BackLite Media has been awarded a 10-year-contract for all advertising and promotional activities across The Galleria Al Maryah Island, a luxury retail and dining destination developed by Gulf Related. […]
