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Preview: Integrated Systems Europe, February 11-14, 2020 at RAI Amsterdam (In Park Magazine)

ISE, which has become a key event for members of the global attractions industry, has ballooned to some 80,923 attendees and 1,296 exhibitors in 2019. The show is outgrowing its home in Amsterdam and will relocate to Barcelona in 2021. Producer Integrated Systems Events is gearing up for what it forecasts will be the largest ISE to date since the show was founded in 2004. […]

inparkmagazine.com
Tue, Oct 22, 2019 at 2:08 PM

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Schwab TV Commercials Love Out of Home (OAAA)

Stock-trading commissions may be fading, but not Charles Schwab’s affection for out of home (OOH) media. […]

specialreports.oaaa.org
Mon, Oct 21, 2019 at 8:21 AM

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16:9: My NY Digital Signage Week Thoughts – Is This Thing Necessary?

This will likely get me in all kinds of shit, but … I was in New York this week for the first part of what has been invented, branded and built up as New York Digital Signage Week, moderating a couple of panels and eating and drinking up a storm at various social gatherings. […]

sixteen-nine.net
Sat, Oct 19, 2019 at 8:31 PM

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The future of out-of-home advertising at London City Airport (Research by Deloitte UK)

Vast leaps in computational performance have unlocked business models that would have been impossible before — next time you load a webpage, hundreds of different ad buyers will bid to show an ad specifically to your profile. […]

medium.com
Sat, Oct 19, 2019 at 8:30 PM

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Nation’s First Rideshare Directional Signage Campaign Guides Arriving Passengers to Transportation at Sea-Tac Airport (PRNewswire)

For weary travelers into Sea-Tac, the search for their ride service home just got easier. In a first of its kind campaign anywhere in the U.S., Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. […]

prnewswire.com
Sat, Oct 19, 2019 at 7:43 PM

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Global Acquires MMD’s 1378-Screen Forecourt Outdoor Network, Expanding Its European Portfolio

Global, the Media & Entertainment group, has acquired MMD Media’s Dutch ‘forecourt’, petrol station, network, with immediate effect. The forecourt network consists of 1378 digital screens located at 607 petrol stations across the Netherlands. Global entered the Dutch outdoor market through the acquisition of Exterion Media in October 2018. […]

global.com
Fri, Oct 18, 2019 at 4:40 PM

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Fashion brand ZAFUL launched the first out-of-home advertising campaign in the Philippines (Business Insider)

On Oct 1st, ZAFUL kicked off its first out-of-home (OOH) advertising campaign in Manila, advertisements are running throughout the city from the financial center Makati to the surrounding cities. ZAFUL's new campaign has demonstrated trendy and cost-effective products for the Philippine market. The campaign focused on building ZAFUL's brand awareness and attracting new users in the Philippines. […]

markets.businessinsider.com
Fri, Oct 18, 2019 at 12:08 AM

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5 Quotes from Digital Signage Week (Billboard Insider)

Here are five interesting quotes Insider heard in sessions and conversations during Digital Signage Week. Adomni’s Jonathan Gudai on how automated buying platforms are changing out of home: Less than 10% of the global out of home inventory is digital. That’s going to change. […]

billboardinsider.com
Thu, Oct 17, 2019 at 3:51 PM

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Reveal Mobile Joins DPAA

NEW YORK, October 17, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Raleigh, NC-based Reveal Mobile, a leader in location based audiences, attribution and analytics, has joined the association. […]

dpaaglobal.com
Thu, Oct 17, 2019 at 10:31 AM

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Roadside Advertising Regulations In UK: Everything You Need To Know (Airoutdoor)

We’ve produced a comprehensive guide to help you make the most of your OOH campaigns and roadside ads. Understanding the Importance of Planning Permission Before we delve into the unique guidelines surrounding roadside advertising, you must first understand the broader rules related to OOH media. […]

airoutdoor.co.uk
Wed, Oct 16, 2019 at 2:16 PM

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Roadside Advertising Regulations: Everything You Need To Know

In some respects, it should come as no surprise that outdoor advertising represents a genuine growth market in 2019.  Even on a fundamental level, out-of-home (OOH) media is a channel that cannot be switched off, whilst it’s particularly effective when targeting the members of generation Z (56% of whom don’t respond to or click through online adverts). […]

airoutdoor.co.uk
Wed, Oct 16, 2019 at 4:47 AM

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Digital out-of-home advertising industry in one chart (Luma Partners)

Major OOH ad industry players shown, grouped into categories. A full report is available for downloading. […]

lumapartners.com
Tue, Oct 15, 2019 at 12:38 PM

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A closer look at the most valuable out-of-home site in the US: One Times Square digital billboard (Billboard Insider)

Prismview’s One Times Square digital billboard is located at 42nd and Broadway. It just might be the most valuable advertising location in the world. It’s the #1 ranked Geopath measured sign in the US. […]

billboardinsider.com
Tue, Oct 15, 2019 at 12:37 PM

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Daniel Fleischer: Blip Billboards democratizes out-of-home buying (Billboard Insider)

What struck me about Blip is virtually all of the demand that they’ve generated over the past two years is exclusively from small businesses. It’s not worth the time of the out of home sales person to go after a dry cleaning business that’s only going to spend a couple hundred bucks a month. There’s this minimum threshold which the out of home industry does not sell to. […]

billboardinsider.com
Tue, Oct 15, 2019 at 12:35 PM

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Facial recognition technology being used in a new digital out-of-home campaign

JCDecaux is using the technology to determine whether passers-by have happy or ‘hangry’ expressions to dispense vouchers to sample the new range of Yoplait Yoghurt Smoothies. […]

cmo.com.au
Tue, Oct 15, 2019 at 12:34 PM

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