Why EMC Outdoor endorses Geopath’s OOH audience measurement methodology
Christie Massey, VP, OOH Media Strategy at EMC Outdoor. The new Geopath Insights released earlier this month usher in a new era of Out of Home media planning. As an industry, we are shifting from a focus on the format and location to a focus on the audience. […]
emcoutdoor.com
Thu, Oct 24, 2019 at 10:22 AM
Thu, Oct 24, 2019 at 10:22 AM