Faced with the familiar marketing challenge of reaching as many potential customers as possible, Modibodi turned to the oOh! DataScience team to help plan and implement the integrated campaign. […]
This week OUTFRONT Media issued $500 million of 4.625% senior notes to retire $450 million of 5.875% notes. Insider thought you might want to see how this note issue stacks up with the senior debt of the other public out of home companies. As you can see from the debt table Clear Channel Outdoor has the most expensive debt because its leverage is well above Lamar or OUTFRONT. […]
Eric Johnson, Applications Engineer, Daktronics. Digital billboards are often a source of scrutiny, especially when they are near housing developments or apartment buildings. Media owners who want to be good neighbors need to be ready to alleviate concerns by educating city councils, regulatory committees and residents about LED displays. […]
The new device features more precise geotargeting capabilities, increased screen resolution, and integrated smart city data sensors to elevate out-of-home media. […]
Digital out of home advertising specialist Ocean Outdoor has reported a 12% rise in revenue to £29m in the third quarter of the year. […]
Dave Etherington, the Chief Commercial Officer of Place Exchange. […]
OUTFRONT Media OUT recently announced a five-year partnership of its Canadian business with bike-sharing organization, BIXI. The deal will offer 600 street level ad faces in Montreal’s urban neighborhoods. OUTFRONT Media has been managing bike-sharing stations in Los Angeles, Washington, Boston and Philadelphia for the past several years. […]
Tuesday 11 February 2020 sees Integrated Systems Europe – the world’s largest exhibition for AV and systems integration – return to the RAI Amsterdam. The event runs over four days, occupying 15 halls, and is home to everything the professional audiovisual industry has to offer – including the latest developments and technologies that will influence almost every industry’s future. […]
Metro Phoenix Bank (OTCPink: MPHX) (“MPB”) announced a sizable credit facility to Greyline Outdoor Advertising, further solidifying itself as a national leader in outdoor media lending. Greyline Outdoor Advertising (www.greylineoutdoor.com), is the 2nd largest outdoor advertising company in the greater Western New York region and is now expanding into New York City. […]
Victory Hill Exhibitions is currently constructing one of the highest resolution displays in Las Vegas along Las Vegas Blvd. Scheduled for completion in early 2020, the iconic display measuring 45 feet high and more than 175 feet long is being built by Media Resources and Hight Impacts Signs and will replace the iconic Marvel's Avengers Station static sign. […]
Programmatic digital out-of-home exchange Awarion has entered the digital signage CMS space with Awarion Centrum. Founder and CEO Alp Ayhan said that by developing a digital signage player, they are “able to offer a full stack solution” to DOOH publishers. […]
California out-of-home attorney Richard Hamlin. The California Consumer Privacy Act of 2018 (“CCPA”) becomes effective January 1, 2020. It will affect OOH companies. […]
Recent results from many of the world’s sellers of outdoor advertising have been very favorable, indicating relatively rapid growth. Our most recent estimates for the industry indicated growth of more than +6% globally this year. So, what is behind this trend? […]
This is a live data sculpture on a large street-facing LED display on a mall in Warsaw, Poland. […]
If there’s one trend that has defined traditional advertising during the last few years, it’s the growth of billboards and OOH media at the expense of television and similar marketing channels. According to Magna, the global OOH spend increased by 4.6% in 2018, whilst this was the only traditional advertising medium to grow during this 12-month period. […]
