Blip is the self-serve marketplace for small business advertisers in the USA to buy airtime on digital billboards with any budget. The integration enables Watchfire sign owners to maximize revenue by seamlessly enabling sales through the Blip marketplace. […]
The campaign is running on digital billboards, bus kings, and in-car subway assets throughout New York, Chicago, Philadelphia, and Dallas. Each year, thousands of men join the challenge to "Grow a Mo", or moustache, during Movember. […]
NEW YORK, November 5, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Mesmerize, an out-of-home media company specializing in providing patient education at the point-of-care, has joined the association. […]
MONTREAL, Canada and New York, NY — November 5, 2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform and Clear Channel Outdoor (NYSE: CCO), one of the world’s largest OOH providers, today announced a new partnership that enables brands to tap CCO’s U.S. DOOH inventory via Broadsign’s programmatic supply-side platform (SSP) Broadsign Reach. […]
Bus and rail riders no longer have to sort through paper copies of transportation schedules when they visit The Wood Street Station in downtown Pittsburgh. Instead, they can access schedules on an interactive, 8-foot tall kiosk. They can even map out an itinerary. […]
Steve Nicklin, OAAA’s VP of Marketing. Here are 10 tips on how to get more national and regional advertising business at the fall IBO conference. Be timely and responsive to the specific request, don’t do a data dump. […]
“What else is needed for programmatic to be a consistent part of your DOOH sell/buy?” Programmatic is a type of advertising opportunity that introduces systems and automation. While programmatic has existed for almost 15 years, it has been slow to evolve into many ecosystems (ex. […]
What else is needed for programmatic to be a consistent part of your DOOH sell/buy? […]
Pat O’Donnell, Yesco. The result is that Blip is now the largest single source of revenue on our digital bulletins. Additionally, it’s all local business, and it has accounted for over 2,000 new customers who had never been in the out of home space before. […]
Stadiums are big business in every sense of the word. When you’re operating a big building that houses tens of thousands of guests and a huge number of staff besides, you’re going to have a big opportunities to make money – and big-time costs to cover, too. […]
Outfront Media is a leader in its industry and I have a long-term bullish view on the company, but economic growth is slowing and could impact the company's growth prospects. Cost-cutting initiatives could help cushion a downturn but shares are still susceptible to a pullback. Despite a still attractive 5% plus dividend yield, I fear the shares of OUT have become too rich. […]
Australia is witnessing the first major redesign of the payphone booth since 1983. But Telstra's new vision is meeting resistance from some councils, and the matter is in the courts. […]
Yun Yip, VP partnership development and country manager at MediaMath ANZ. Digital – and the subsequent fragmentation of media channels – has driven the shift from traditional media executions to the programmatic sphere. It is now moving us closer to the point at which brands will be able to execute most elements of an advertising campaign in a unified manner. […]
The 2019 report update includes changes to the current market models, including: • Updates to population and employment travel zone data drawn from the 2016 Australian Bureau of Statistics census; • Updates to ‘trip attractors’ in each travel zone such as shopping centres, schools and airports; • Updates to road network and transport information including public transport routes and timetables; • Additions of new signs and changes to some existing signs. […]
NEW YORK, October 29, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that StreetMetrics has joined the association. StreetMetrics leverages traffic and mobile location data to provide accurate media measurement, audience intelligence and location-optimized media placement for ads on moving vehicles. […]
