Rapport CEO Mike Cooper: Digital out-of-home will ‘weave its way into the fabric of daily life’ (Mumbrella)
Unlike the ‘declining’ mediums of digital, social and mobile – digital out-of-home is on the rise and, indeed, it even has the potential to elevate people's daily lives, says Rapport Worldwide president and CEO Mike Cooper – ahead of his presentation on the topic at the Mumbrella360 Asia conference this November (5-7). Will advances in data and technology make out-of-home more relevant? […]
Mon, Oct 28, 2019 at 11:37 PM