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NBC: Full Motion Billboards Have Supporters, But Also Critics

Bold, bright and eye-catching, full motion billboards may not strike everyone's fancy, but they cannot be ignored. By Patrick Healy. Though regulators remain wary in many areas, a new generation of electronic billboards with full motion video are gaining a foothold in Inglewood, where city leadership has welcomed them as part of a larger plan to revitalize the city. […]

nbclosangeles.com
Wed, Dec 4, 2019 at 5:19 PM

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Ask the Experts: What is the most influential change you’ve witnessed in OOH?

This is the launch of our Ask the Experts content series, a collection of agency and brand leaders’ short-and-sweet responses to a single question related to out-of-home advertising, experiential and digital marketing. […]

emcoutdoor.com
Thu, Nov 21, 2019 at 1:38 PM

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What Do You Need for Interactive Digital Signage Displays?

In today’s ever-expanding technological landscape, the more interactive something is, the better, right? In some cases, that’s true, but there are several important aspects to note before swapping out your standard digital signage displays to brand-new interactive digital signage displays. […]

mvixdigitalsignage.com
Wed, Nov 13, 2019 at 12:58 PM

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Sport store sales rise 10% with sensory experiences and digital signage (AVInteractive)

A behavioural study for in-store media specialist Mood Media and retailer Intersport found that activating all the senses with music, scent and animated digital signage boosted retail sales. Sensory experiences increase in-store sales by 10%, according to new research from in-store media solutions company Mood Media. […]

avinteractive.com
Tue, Nov 12, 2019 at 5:34 PM

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How to become a Billboard Owner (AirOutdoor)

If there’s one trend that has defined traditional advertising during the last few years, it’s the growth of billboards and OOH media at the expense of television and similar marketing channels. According to Magna, the global OOH spend increased by 4.6% in 2018, whilst this was the only traditional advertising medium to grow during this 12-month period. […]

airoutdoor.co.uk
Wed, Nov 6, 2019 at 10:15 AM

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Broadsign adds Clear Channel Outdoor’s inventory to its programmatic DOOH buying platform

Several brands, from sports entities to leading healthcare companies, have already tapped the integration to extend the reach, impact and efficiency of online and mobile campaigns using DOOH bought programmatically across CCO’s roadside digital media. With the integration, Broadsign Reach’s U.S. inventory now tops 35,000 screens. […]

broadsign.com
Tue, Nov 5, 2019 at 5:05 PM

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Clear Channel Outdoor, Broadsign Partnership Expands Access to U.S. Programmatic Digital Out-of-Home Inventory

MONTREAL, Canada and New York, NY — November 5, 2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform and Clear Channel Outdoor (NYSE: CCO), one of the world’s largest OOH providers, today announced a new partnership that enables brands to tap CCO’s U.S. DOOH inventory via Broadsign’s programmatic supply-side platform (SSP) Broadsign Reach. […]

broadsign.com
Tue, Nov 5, 2019 at 7:50 AM

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Mochi OOH campaign creates buzz for the festive season in India

The campaign is executed by its OOH agency PrimeOutdoors. Using the strategical planning tool, the campaign was planned and spread across the cities considering the relevant touchpoints for the brand through billboards, DOOH and mobile media. With technology-led innovations integrated with campaign objectives, the agency strategically selected a billboard in Pune to create buzz. […]

exchange4media.com
Sun, Nov 3, 2019 at 7:37 PM

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16:9: Listen To The Conversation From Coffee And Controversy 2019 Hosted by Digital Signage Federation

A couple of weeks back I was in New York for the annual Digital Signage Federation Coffee and Controversy event, which I moderated. I was able to grab audio last year and post as a podcast, and this year we managed the same. The audio is OK, at best, but you should be able to hear just fine. […]

sixteen-nine.net
Wed, Oct 30, 2019 at 2:02 PM

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16:9: 1,312 Dining Positions Projection-Mapped For Amway Celebration Dinner

Hat Tip AV Magazine The multi-level marketing company Amway celebrated 60 years in business with a massive dinner for 1,300 in Las Vegas, using projection-mapping at each diner’s seating position. […]

sixteen-nine.net
Tue, Oct 29, 2019 at 9:45 AM

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Solving OOH’s attribution problem takes on new urgency amid a renaissance (Marketing Dive)

OOH spending is again on the rise, hitting pre-recession levels, but figuring out measurement is now table stakes versus a nice-to-have feature. Even amid a surge in OOH investments and new digital technology capabilities, attribution remains a major challenge for the channel that encompasses formats like billboards, transit signs and place-based signs. […]

marketingdive.com
Mon, Oct 28, 2019 at 11:44 PM

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Donna Hogg Joins EMC Outdoor as New Account Manager [Press Release]

EMC Outdoor taps media operations and account management expert, Donna Hogg, to join the agency’s team of account executives. Based out of Denver, Colorado, Hogg will focus on developing and nurturing clients in the Midwestern and Western regions. […]

emcoutdoor.com
Mon, Oct 28, 2019 at 4:38 PM

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Why EMC Outdoor endorses Geopath’s OOH audience measurement methodology

Christie Massey, VP, OOH Media Strategy at EMC Outdoor. The new Geopath Insights released earlier this month usher in a new era of Out of Home media planning. As an industry, we are shifting from a focus on the format and location to a focus on the audience. […]

emcoutdoor.com
Thu, Oct 24, 2019 at 10:22 AM

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Vistar CEO Provenzano: real money is starting to flow into automated OOH buying platforms (Podcast by Billboard Insider)

We’re talking about platforms which are transacting more than $1 billion a year. It’s real money. These DSP’s have large brand direct relationships, large agency relationships. […]

billboardinsider.com
Wed, Oct 23, 2019 at 11:08 PM

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16:9: My NY Digital Signage Week Thoughts – Is This Thing Necessary?

This will likely get me in all kinds of shit, but … I was in New York this week for the first part of what has been invented, branded and built up as New York Digital Signage Week, moderating a couple of panels and eating and drinking up a storm at various social gatherings. […]

sixteen-nine.net
Sat, Oct 19, 2019 at 8:31 PM

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