Blip and Cedric Bernard join forces to form Adkom
E […]
dpaaglobal.com
Mon, Jan 27, 2020 at 11:06 AM
Mon, Jan 27, 2020 at 11:06 AM
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Search results for “media agency”:
Monday, January 27, 2020 Mon, Jan 27, 2020
Blip Billboards and ex-Kinetic Co-CEO create the largest aggregate network of billboard ad space in the USA
Cedric Bernard, ex co-CEO of Kinetic North America, and Blip, North America’s self-serve OOH advertising marketplace, have joined forces to form the largest aggregate network of billboard operators in the USA. Adkom is an opt-in network comprised of roughly 250 American independent OOH media companies who already receive incremental revenue from Blip. […]
blipbillboards.com
Mon, Jan 27, 2020 at 8:01 AM
Mon, Jan 27, 2020 at 8:01 AM
Tuesday, January 21, 2020 Tue, Jan 21, 2020
How the BBC is setting the bar for creative outdoor advertising (Econsultancy)
Alongside a number of well-received digital ad campaigns – BBC Creative has also received praise for its out-of-home-activity. Here’s a look at why its most recent campaigns have been so effective, and what we can learn from its work. Head-turning billboards. […]
econsultancy.com
Tue, Jan 21, 2020 at 7:31 PM
Tue, Jan 21, 2020 at 7:31 PM
Monday, January 20, 2020 Mon, Jan 20, 2020
Washington Post: Metro signs DOOH ad contract with Outfront worth hundreds of millions of dollars
Metro has signed a contract with a digital advertising network that the transit authority says will add hundreds of new LCD screens across the system and pay the agency at least $325 million over the next decade. The 10-year contract with Outfront Media Inc. gives the company the rights to all Metro advertising and comes with two five-year options to extend the deal. […]
washingtonpost.com
Mon, Jan 20, 2020 at 5:52 PM
Mon, Jan 20, 2020 at 5:52 PM
Sunday, January 19, 2020 Sun, Jan 19, 2020
Reveal Mobile: We provide location intelligence that has not been available to DOOH advertisers before
Reveal Mobile is one of the DOOH industry’s leaders in the use of location intelligence for advertisers. Dan Dillon, Reveal Mobile’s VP Marketing, revealed to Mel Stott what's behind the company's rapid success. Please tell us how Reveal Mobile serves the OOH marketplace. […]
Editorial
Sun, Jan 19, 2020 at 9:44 PM
Sun, Jan 19, 2020 at 9:44 PM
Thursday, January 16, 2020 Thu, Jan 16, 2020
Clear Channel installs its 100th Billboard Live screen
This month, Out of Home media and infrastructure company Clear Channel celebrates the installation of its 100th Billboard Live screen, as the company continues to expand its digital 48 sheet network across the UK. The 100th screen was installed in Manchester, with new screens now in London, Glasgow, Liverpool, and Birmingham. […]
clearchannel.co.uk
Thu, Jan 16, 2020 at 3:41 PM
Thu, Jan 16, 2020 at 3:41 PM
Wednesday, January 15, 2020 Wed, Jan 15, 2020
What are Liveboards by Outfront? (Billboard Insider)
Jesse London. Liveboards are an exciting innovation, and I saw increased advertiser interest in the technology. First, Liveboards provide scale. An advertiser can reach 35 million NYC subway riders weekly across 160+ subway stations. That number climbs to 45 million by this September when Liveboards hit 240+ stations. Liveboards are also in Boston, Washington, SF, and Miami. […]
billboardinsider.com
Wed, Jan 15, 2020 at 6:44 PM
Wed, Jan 15, 2020 at 6:44 PM
Tuesday, January 14, 2020 Tue, Jan 14, 2020
ADstruc founder John Laramie says his new DOOH ad platform Project X is thriving (OOHToday)
John F. Laramie, CEO at Project X (fka ADstruc) Despite the name change, we’re actually doing the same thing we set out to do when we launched the company 10+ years ago — providing a more efficient way to buy OOH with the help of technology. In our early stages, we did that by selling the technology directly to the buying agencies. […]
oohtoday.com
Tue, Jan 14, 2020 at 4:53 PM
Tue, Jan 14, 2020 at 4:53 PM
16:9: STRATACACHE Deal Sees LCDs Sourced From China Giant BOE
STRATACACHE appears to be timing partnership announcements this week to coincide with its presence at the NRF retail trade show in NYC. On the heels of a partnership announcement Monday regarding the Japanese market, CEO Chris Riegel has announced what is a more significant and momentous deal with a huge Chinese LCD panel manufacturer. […]
sixteen-nine.net
Tue, Jan 14, 2020 at 9:00 AM
Tue, Jan 14, 2020 at 9:00 AM
Scottish Business News: Walking billboards are now using facial feature detection to collect a range of data from viewers
Designed to reach consumers in “out of home” locations such as the High Street, shopping malls and conference centres, iWalker from NomadiX uses facial feature detection to collect a range of data that is impossible to amass from traditional billboards and ad flyers. It records how many people have looked at a message, and for how long. […]
scottishbusinessnews.net
Tue, Jan 14, 2020 at 12:25 AM
Tue, Jan 14, 2020 at 12:25 AM
Monday, January 13, 2020 Mon, Jan 13, 2020
Why Google and Facebook still use Billboards
If you want to understand the growth of the out-of-home (OOH) industry in the UK, you could simply review the recent market figures. After all, OOH revenue in the UK increased by a whopping 8.1% in the final quarter of 2018, contributing to total annual revenue of £1,209 million (which also rose by an impressive 5.7% in relation to the previous years’ figures). […]
75media.co.uk
Mon, Jan 13, 2020 at 6:45 AM
Mon, Jan 13, 2020 at 6:45 AM
Why Google and Facebook still use Billboards
If you want to understand the growth of the out-of-home (OOH) industry in the UK, you could simply review the recent market figures. After all, OOH revenue in the UK increased by a whopping 8.1% in the final quarter of 2018, contributing to total annual revenue of £1,209 million (which also rose by an impressive 5.7% in relation to the previous years’ figures). […]
airoutdoor.co.uk
Mon, Jan 13, 2020 at 5:45 AM
Mon, Jan 13, 2020 at 5:45 AM
Thursday, January 9, 2020 Thu, Jan 9, 2020
How international OOH sales teams have adopted a data-driven approach
Ian Dallimore, Lamar Advertising Company. This is a very exciting time for our industry, with the massive amount of data available to both vendors and agencies. Brands are holding budgets close to more measurable and smarter campaigns, and OOH can and does play in this space. […]
themediaonline.co.za
Thu, Jan 9, 2020 at 7:34 PM
Thu, Jan 9, 2020 at 7:34 PM
Out Of Home Advertising ( OOH ) – All You Need To Know In 2020
A combination of tech advances with the traditional benefits of real-world ads has made the world of OOH unavoidable for many marketers and advertisers. We take a detailed look at the industry, where it’s been and what it might look like in the coming months and years. What is out of home advertising? […]
tamoco.com
Thu, Jan 9, 2020 at 6:53 PM
Thu, Jan 9, 2020 at 6:53 PM
OOH sellers chatter this week (Cohoot via OOHToday)
What tools do you use to get leads? Winmo, Media Radar, AdQuick, DoMedia, BrandVerge, others? Another Cohort is looking for the contact for Coca-Cola at Rapport. […]
oohtoday.com
Thu, Jan 9, 2020 at 12:08 AM
Thu, Jan 9, 2020 at 12:08 AM