There’s no doubt that 2019 has been an exciting year for the out-of-home (OOH) market in the UK, with large-scale acquisitions, the rise of digital media and exponential growth dominating the headlines. In fact, the market’s total revenues grew by 9.4% year-on-year during the second quarter, rising from £284 million to £310 million. […]
NEW YORK, Dec. 19, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Kinetic Canada has joined the association. […]
To help Australians find the cheaper fuel on their route the next time they fill up, Compare the Market have launched their Simples Fuel app by tapping into the dynamic capabilities of digital billboards to broadcast live fuel prices in locations across Brisbane. […]
IBOUSA is a networking group of OOH Independent Operators across the United States that functions on a not-for-profit basis to benefit OOH businesses. IBOUSA was created to help Independent Operators, similar to the ways that our great country was born, by neighbors helping neighbors. […]
Wondering how often other sales reps are cut commission checks? There seems to be no end to the input on this. Lead Wall. […]
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Yes, we hear you, out-of-home may be a dull and boring medium for the end of 2019. But is it really? Even though billboard ads may not take all the attention of the advertisers being in tough competition with the internet, they still rock. […]
The collaboration between the buyers and sellers is going to be really important as we continue to navigate the changes that our industry will experience – not only with the introduction of the Geopath Insights but the opportunity to really be the frontlines of determining our pathway as an industry and what we do in our future. […]
In March 2019 Geopath formed a Futures Council to help Geopath and the out of home industry prepare for the future. Here is a closeup on the Council’s leaders. They talk about their background and roles, why they joined the council and what it was like creating a best practices document. […]
Eligibility for the 2020 OBIE Awards competition requires that paid advertising was displayed on an out of home advertising location during the 2019 calendar year (January 1 through December 31). Identical advertisements entered in any previous OBIE Awards competition are ineligible. […]
Ex-OOH Pitch David Matera became President at OOH Impact, Inc - an OOH media buying agency; and 32 other changes. […]
Paul Wright and Carson Frost of Signvalue. What are the out-of-home stories to watch in 2020? (1) One of the stories that everyone should be watching is the deployment of non-traditional digital displays. […]
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CAASie, an ad-tech startup, has launched an online demand side platform (DSP) for out of home advertising. In an Australian first, ad-tech start-up, CAASie, has launched an online demand-side-platform (DSP) dedicated to the amalgamation of digital marketing and out-of-home (OOH) advertising. […]
Consider two human traits, so common that we take them for granted: We don’t like to wait in line. We’re easily distracted by a spectacle—a shiny object, a moving picture, a human face addressing us. Thus was born the bank branch audiovisual display board: a way to entertain captive audiences waiting in the teller line while spoon-feeding them bank marketing content. […]
