The video event will be held from 11am-1pm NY time, covering key issues pertaining to management, sales and marketing as pandemic restrictions begin to lift and people move about more freely. […]
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OpenDirect (OOH) 1.5.1, is a standard that builds on the IAB Tech Lab’s OpenDirect common structure, with an extension for media owners and buyers to connect and transact inventory in an OpenDirect-compliant interface. For media owners, this means that they can make guaranteed inventory available in a programmatic marketplace. […]
By Barry Cupples, CEO, Talon. After a difficult period, where OOH revenues are forecast to fall by more than 50% in Q2, OOH is poised for a return to business this month as brands and retailers look to recover lost connections with audiences. […]
Plato, Talon's OOH planning and buying platform, has expanded to provide precision campaign planning for marketers operating in industries where advertising activities are regulated and controlled. Key regulated categories of focus for Talon include nicotine, cannabis, alcohol, gambling and others. […]
Out-of-home (OOH) managed service and ad tech company Billups has released a proprietary interactive OOH exposure map that tracks week-by-week comparisons of consumer movement and exposure in major U.S. markets including New York, Los Angeles, Chicago and San Francisco. […]
Out of Home revenue for the fourth quarter of 2019 saw a decline of -3.1% from £285 million in Q1 2019 to £276 million in Q1 2020. The figures, collated by PwC, show that prior to the lockdown imposed in March 2020 in response to the Covid-19 pandemic, the OOH industry was on track for growth, with 1.8% and 3.8% year on year growth for January and February respectively, versus 2019. […]
The consumer marketing landscape has changed more in the last 3 months than it has in the last 10 years. The result is that many advertisers are shifting their plans about 2020 — and beyond. Nobody expected it. […]
COVID-19 Mobility Update. Avg Total Miles Traveled Per Day +44%. 6 Consecutive Weeks of Growth. […]
“What we see happening in the coming months is this pent-up demand,” said CMO of Clear Channel Outdoor Americas Dan Levi. “We’re all going insane and we want to go out, so we expect that as restrictions are relieved a bit we expect to see people leaving their homes pretty aggressively.” With more people traveling by car, OOH advertisers are starting to prepare for a season of recovery. […]
Joe Mandese. In what it claims is an industry first, an interactive outdoor media company is offering a click-through rate guarantee to advertisers and agencies that buy its platform. The company, Do It Outdoors (DIO), is offering the guarantee on integrated ad campaigns using ads delivered to mobile devices that are within 200 meters of a mobile billboard (see graphic). […]
Shabnam Irilian, Talon Outdoor. The continued legalization of cannabis across the U.S. is expected to drive a surge in advertising spending in the coming years. […]
With an eye on retailers who have been given the green light to reopen, outdoor specialist Posterscope is launching a new solution that will enable advertisers to bring digital out of home campaigns to the street in just two hours. […]
Singapore — Come 1st July 2020, Clear Channel Singapore is set to meeting the demands of the industry for more data-driven decision with their launch of a programmatic Digital Out-of-Home solution, OutSmart Pro, and a smart location-intelligence and audience-based pre-and-post-planning tool, OutSmart Pin. […]
The DailyDOOH's Adrian Cotterill + Sixteen:Nine's David Haynes share their views on what happens next in the wake of COVIDs disruptions in the Digital Signage Industry. […]
