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DPAA Announces Creation of Advisory Board to Help Improve Diversity & Inclusion in Out-of-Home Industry

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dpaaglobal.com
Mon, Jun 22, 2020 at 12:26 PM

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16:9: Rich Ventura Joins Sony To Run B2B Visuals Business; Leaving NEC After Nearly 20 Years

Rich Ventura has for a very long time been front and center in NEC’s commercial display and digital signage business, so it’s a pretty big news that he has left that company after almost 20 years to sign on as Vice President of B2B for Sony’s Imaging Products and Solutions Professional Division. […]

sixteen-nine.net
Mon, Jun 22, 2020 at 10:58 AM

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16:9: Giant Robotic “3D” LED Board Lights Up In Kuala Lumpur

There are still media companies and property owners enchanted by the sight of robotic 3D LED displays – even if a version use by one of the world’s biggest brands in the epicenter of the world’s biggest media market was something of a technical disaster. […]

sixteen-nine.net
Mon, Jun 22, 2020 at 7:50 AM

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5% more floor space booked for ISE 2021 compared to 2020 (rAVe Pubs)

ISE 2021 will take place at the Fira de Barcelona, Gran Vía on Feb. 2-5 2021. Over 850 technology and solutions providers have already committed to participate at ISE 2021. […]

ravepubs.com
Sun, Jun 21, 2020 at 7:23 PM

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16:9: ISE Plans For Its “Post-Pandemic” New Reality In Barcelona (In 228 Days)

With the virtual version of InfoComm completed, AVIXA and co-owner CEDIA have immediately pivoted to talking about plans for their other big pro AV trade show, Integrated Systems Europe. Its organizer, Integrated Systems Events, pushed out PR overnight saying the 2021 show is most definitely on in early February, and that measures are coming together to ensure it is safe. […]

sixteen-nine.net
Sun, Jun 21, 2020 at 7:22 PM

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Foxpoint acquires Landmark Digital Media billboard In Times Square

"10 Times Square" digital billboard is located at the corner of 7th Avenue & 41st Street and is just south of the famous New Year's Eve ball drop, centrally located between Bryant Park and the Port Authority Bus Terminal. This announcement comes directly after the completion of a recent building renovation producing multiple ground level retail and restaurant storefronts. […]

prnewswire.com
Sat, Jun 20, 2020 at 7:41 PM

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Comparing the four out-of-home revenue forecasts (Billboard Insider)

Insider asked Paul Wright, the most optimistic of the forecasters if his opinion has changed since March and he said this: “We were really hopeful that the virus curve would be flattened with masks, distancing, hand washing and a change in the weather, but few of these are gaining much traction. […]

billboardinsider.com
Thu, Jun 18, 2020 at 7:17 PM

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Digital out-of-home and its verification capabilities the next big thing for advertisers in APAC (Marketing-Interactive)

By Laura Quigley. As people are coming out of quarantine and are starting to get back to their routines- offices, restaurants, shopping, gym, and marketers will be keen to get their attention. As it becomes increasingly challenging to reach today’s consumer in the fragmented media landscape, the effectiveness of DOOH advertising has become more significant to brand marketers. […]

marketing-interactive.com
Thu, Jun 18, 2020 at 6:53 PM

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Introducing AdQuick Programmatic & Attribution Suite

Yes, we actually put this Rick Astley ad in Times Square using our product. It took us less than 5 minutes. 3 Sentence SummaryToo busy to read this whole post? […]

adquick.com
Thu, Jun 18, 2020 at 3:34 PM

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16:9: Cinema Media Network Brings Haptics-Driven, Touchless Screens Into Moviehouses

A digital OOH media network has partnered with a company that has a very different take on touchless technology for information and advertising screens in the lobbies of cinemas. […]

sixteen-nine.net
Thu, Jun 18, 2020 at 9:55 AM

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Out-of-home debt markets show resiliency throughout the pandemic (Billboard Insider)

The out of home debt markets have been remarkably resilient during the Covid. Clear Channel just amended its credit agreement to get more flexibility. OUTFRONT did the same in April. […]

billboardinsider.com
Wed, Jun 17, 2020 at 5:22 PM

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World Out of Home Organization Executive Director John Ellery retires

WOO President Tom Goddard will take on the additional role of Executive Chairman, heading a team of General Secretary Mark Flys, Marketing and Insight Director Richard Saturley, Event Director Anna Pisano and Data/Insights Manager Heather Wallace. John Ellery was appointed Executive Director of FEPE International in 2004, which was founded back in 1959 and which preceded WOO. […]

worldooh.org
Tue, Jun 16, 2020 at 6:14 PM

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“If you want to sell boards, go down to the damn lumber store” (Billboard Insider)

By Kevin Gleason, CEO, Adams Outdoor. I read your article on 15 Tips From Three OOH Founders. I was struck by the use of the word board in describing the product we provide. […]

billboardinsider.com
Thu, Jun 11, 2020 at 5:04 PM

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Creatives, Technologists Develop Positive Dynamic Campaign About COVID-19 Recovery

A group of creatives, agency people and technologists have developed a different take on public service announcements focused on the COVID-19 pandemic. […]

sixteen-nine.net
Thu, Jun 11, 2020 at 7:39 AM

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Ocean Outdoor survey reveals consumer appetite for bounce back

Consumers poised to return to outdoor lifestyles with a month Study establishes a zone of influence for advertisers to build and boost confidence Resilient UK consumers remain confident despite the lengthy lockdown, signalling a bounce back in consumer spend once restrictions ease. […]

oceanoutdoor.com
Thu, Jun 11, 2020 at 12:47 AM

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