Media Radar: How geo targeting and programmatic will help out-of-home advertising to rebound
“What we see happening in the coming months is this pent-up demand,” said CMO of Clear Channel Outdoor Americas Dan Levi. “We’re all going insane and we want to go out, so we expect that as restrictions are relieved a bit we expect to see people leaving their homes pretty aggressively.” With more people traveling by car, OOH advertisers are starting to prepare for a season of recovery. […]
Thu, May 28, 2020 at 6:14 PM