MediaPost: Company Claims First-Ever Clickthrough Guarantees For Outdoor Billboard Ads
Joe Mandese. In what it claims is an industry first, an interactive outdoor media company is offering a click-through rate guarantee to advertisers and agencies that buy its platform. The company, Do It Outdoors (DIO), is offering the guarantee on integrated ad campaigns using ads delivered to mobile devices that are within 200 meters of a mobile billboard (see graphic). […]
Thu, May 28, 2020 at 5:41 PM