By Lonnie Passy, Expert in Transit Media. Today with many budgets paused and people avoiding public transit, brands are going to need to deliver more share than ever for a fraction of their budget. It’s a reason why OOH is going to have to rely on a few select formats as our cities continue to reopen. […]
COVID-19 – Average Daily Miles Traveled Report. Updated 6/9/2020. #1 New York: +175% vs April low. […]
We’ve had a steady stream of upsetting events over the past several months, which makes it especially important to remind ourselves of the good things that we can celebrate. […]
The French computer vision company Quividi says it has upgraded its patter detection software platform to deal with a very 2020 problem – counting and categorizing audiences for screens when the viewers are wearing face masks. […]
When stay at home orders were first issued, many direct-to-consumer startups had to hit pause on their out of home advertising campaigns. Now, as cities start to re-open, some out of home advertisements are starting to come back as well. […]
By Gary Kayye. Technology seems to be able to do nearly everything — unless the government steps in and says, “no, it can’t.” And, that’s precisely what happened with the concept of facial recognition. […]
This Live Zoom Event Will Focus on Re-Imagining OOH as the World ‘Re-Opens’ Discussion Topics Include Innovation, Location Data, Programmatic, OOH’s Increasing Role in Omnichannel Strategies, and More NEW YORK, June 9, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community, announced today that its third annual Canada Summit will be held as a live zoom event on Wednesday, July 15 at 11am ET. […]
Xaxis used geo-fencing technology to measure DOOH exposure among individuals, then against mobile ads delivered to the same locations. Results revealed that store footfall increased by 198% among groups exposed to both outdoor and mobile ads, meaning those who had been engaged by outdoor and mobile sequentially visited Manyavar stores three times as often as those who had not. […]
(Paris, June 9th 2020) – Quividi, the pioneer and World #1 audience & campaign intelligence platform for DOOH & Digital Signage, is about to release an upgraded version of its Audience Measurement Platform that can count DOOH audiences even though they are wearing a face mask. […]
Talon Outdoor’s latest data readings show roadside traffic is now returning to pre-lockdown levels in some areas. The out-of-home ad firm’s latest findings from its proprietary data management platform Ada, show that roadside journeys throughout the UK are now just 16% below the standard benchmark for the week ending 31 May. […]
Dubai, UAE, 8th June 2020 – BackLite Media, the MENA region’s premier out-of-home (OOH) advertising company and AdMobilize, the world’s number one audience intelligence company powering digital-out-of-home (DOOH) networks with real time, fully-anonymous AI, have today announced a partnership to provide cinema advertisers with audience analytics for OOH inventory. […]
Joseph Mancino, CEO, GreenSigns. I’m going to start off with one that seems obvious but many forget. When you’re dealing with city hall and you’re dealing with folks at the counter level the first thing you need to remember is be nice. […]
There are many different decisions you’ll have to make when starting a billboard advertising campaign, but billboard placement is one of the most important. In addition to location, you’ll also have to consider which type of billboard you want to use for your advertisement and what size would be most effective. […]
By Steve Richards DENVER — Listen to Colorado’s governor (Jared Polis) say those words “outdoor advertising.” The governor — like his colleagues in California, Connecticut, Indiana and elsewhere — publicly thanked the Colorado Outdoor Advertising Association for delivering health information. See 6:18 for comments about OOH media. […]
New York, NY – Talon Outdoor, a leading independent Out of Home (OOH) media specialist, today announced that Plato, its OOH planning and buying platform, has expanded to provide precision campaign planning for marketers operating in industries where advertising activities are regulated and controlled. […]
