Total revenue fell 13.9% to €724m in Q1 2020, the largest decline ever recorded. Digital revenue managed to rise 0.8% as transport saw a one-quarter (23.5%) decline. Europe and Asia Pacific particularly suffered but North America managed to record growth. […]
It was state by state. As soon as a state would shut down there would be a phone call from, let’s call it a local jeweler or a local restaurant and they would say hey, my doors not open. Can you give me some relief. […]
As the reopening of States picked up steam last week, 7 out of 10 people in the U.S. left their home, traveling at least 1 mile from their home on the average day – with some of the greatest mobility occurring in the hardest hit regions. […]
First quarter 2020 adjusted revenue down -13.9% to €723.6m; First quarter 2020 adjusted organic revenue down -13.9%; No quarterly guidance on adjusted organic revenue growth provided in 2020 due to Covid‑19. Adjusted revenue for the first quarter 2020 decreased by -13.9% to €723.6 million compared to €840.0 million in the first quarter of 2019. […]
DPAA, the leading global organization for all advertising and content outside the home, has introduced ‘DPAA Short Connects‘ a series of short video news interviews with advertising, media and marketing leaders aimed at keeping those working from home informed, engaged and connected. […]
Across the Desk is a brand new series from OAAA. In this series, we interview industry leaders and ask them about trends, best practices, and the latest in the OOH industry. In our second part of the series, we interview the Marketing Media Manager at EAZE, Taylor Weiss. What excites you about OOH right now? […]
After hitting rock bottom in April, things are picking up and the numbers tell a tale of city and country according to figures from QMS Media. Out-of-home advertising (OOH) hit its lowest point in early April, but is picking up again ahead of formal easing of COVID-19-related restrictions, according to data compiled by QMS. […]
OUTFRONT’s urban and transit billboard plant is heavily affected by 'stay at home' orders. Here are the highlights of last Friday’s earnings call. On future revenues. […]
The analysis also reveals that the average daily miles traveled per week showed double digit growth in average distance traveled the week of April 27 vs the week of April 6 across all 50 states. As states continue to push towards reopening, the average number of daily miles traveled has increased for 3 consecutive weeks, up 28% since the week of April 6. […]
The Canadian OOH media company PATTISON Outdoor Advertising has released new location traffic data that would confirm the sense most people would have if and when they head out for vital supplies like groceries, potato chips and booze – traffic has been halved. […]
By Leah McCann. LAVNCH WEEK 2020 was an all-digital event put on by THE rAVe Agency in partnership with Zoom last week. After five full days of educational sessions, product launches and thought-leadership, I wanted to write a wrap-up story of my favorite moments from LAVNCH WEEK, broken down by vertical. […]
Today, advertisers across all industries and geographies are finding themselves in the midst of unprecedented circumstances. The typical, practical and expected have given way to the unusual, unforeseen and unexpected. Marketers have found themselves needing to understand a new framework for engagement and develop new methodologies to address new audiences exhibiting new behaviors. […]
by Grace Dillon. It’s no surprise ad spend has been reined in due to the uncertainty over COVID-19. Cutting back is a natural reaction as brands take time to understand new consumer behaviour and reassess what to have in market. […]
Neil Morris created Grand Visual - an award-winning production company providing creative services for DOOH - in 2005. He and his team developed OpenLoop, the first DOOH campaign management AdTech platform for dynamic, real-time content across multiple networks and markets. […]
Gesture, voice-control, way-finding and big data? The digital signage industry is one of the largest IT sectors to be affected by the pandemic. […]
