The Foundation for Outdoor Advertising Research and Education (FOARE) will award ten scholarships for the 2020-2021 academic year in the amount of $5,000 each to students with connections to the OOH industry. […]
What excites you about OOH right now? The Big Comeback. We are living through some unprecedented times but thanks to data its building up to a revitalization and opportunity for our industry and our jobs at large driving a robust return to the streets. […]
Both member’s inventory will be reflected in the July COMMB Data Report update. COMMB will be measuring and reporting audiences for Moving Media’s digital screens located in Peterborough, Kawartha Lakes and Oshawa and Impact Billboards’ superboard and digital screens in Edmonton. […]
Out-of-home (OOH) managed service and ad tech company Billups has released a proprietary interactive OOH exposure map that tracks week-by-week comparisons of consumer movement and exposure in major U.S. markets including New York, Los Angeles, Chicago and San Francisco. […]
A very welcome result of phase one, from an OOH point of view, is the reintroduction of posting on classic OOH formats such as billboards and bus shelters. Brands including AIB and Pantene are among the first to re-engage and coupled with the increased and growing audience out of home, Outdoor advertising is very much back on the agenda for brands. Mobility: Locomizer. […]
As provinces across Canada re-open in various stages, with different restrictions and guidelines, people are spending more time outdoors and travel is increasing. The behaviour of Canadians travelling is on the rise with the 7-market average now back up to 60%. That is an increase of 11% in the last two weeks, and nearly 20% since early April. […]
User-generated messages of love and unity are being displayed on DOOH screens worldwide with social media amplification ensuring the messages are seen by millions. #SendingLove” is a global initiative to promote messages of love that unite communities all over the world during the fight against the effects of COVID-19. […]
Insider’s guess: 600-800 Insider has identified 590 Out of Home companies which have websites. There are many small Out of Home companies which don’t have websites. Insider’s 2,763 daily newsletter subscribers come from more than 435 different Out of Home companies. […]
London, UK: Premium digital out of home (DOOH) media owner Ocean Outdoor has announced plans to introduce touchless advertising screens which will transform audience and brand experiences post COVID-19. Ocean will be deploying mid-air haptics technology to DOOH, replacing touchscreen activity with displays and interfaces which are triggered by natural hand interactions. […]
The Digital Place Based Advertising Association (DPAA) leads the Digital Out of Home (DOOH) industry as marketing to consumers outside the home is experiencing aggressive growth versus advertising inside the home, which is continuing its fragmented decline. […]
The data provides some interesting insight into some of the biggest news stories over the past 2 months – you can actually see things like panic buying, and even protests, within the data (example below): But it also creates an infrastructure for industry recovery by enabling marketers to identify DMAs as they stabilize and accordingly respond region by region (we are finally beginning to map out recovery with the data below, with some cities like Dallas and Houston increasing at a much faster rate over the past two weeks). […]
Ray formally begins his new role on June 1. Whitmore, who had been MD of Route for fifteen years, stepped down earlier this year due to health reasons. "Route is a world-class approach to validating audiences in both traditional and dynamic digital OOH," said Ray. […]
NEW YORK, May 14, 2020 – DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced today that it will host a pair of “DPAA Homeroom” learning from home webinars on May 20 and June 9. […]
The new screens will appear across the UK in premium retail and city centre locations. Ocean will be deploying Ultraleap’s mid-air haptics technology to DOOH, meaning its displays and interfaces – used by brands and retailers to market their promotional campaigns – can be triggered by natural hand interactions. […]
OOH Welcomes a New Era in Audience-First Media For years, Out of Home stood separate from almost all other advertising media, in terms of audience targeting capabilities and physical ad space. Until recently, we always saw the likes of TV, radio, and digital advertising that could reach audiences segmented in any manner of ways. […]
