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Misleading PR: Phoenix-based agency Colling Media says it has launched “game-changer” programmatic advertising for digital billboards

However, the announcement doesn't say a word about what exactly this agency offers for programmatic advertising on digital billboards, whose digital billboards they are and in what markets. Another example of 100% misleading PR [Ed]. "This is a game-changer," says Brian Colling, CEO of Colling Media. […]

prnewswire.com
Wed, Nov 11, 2020 at 12:08 AM

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Meredith Corporation and Health Media Network Join Forces to Launch Strategic Advertising and Content Alliance

PEOPLE, Better Homes & Gardens, PARENTS, and Health Among Brands Debuting Video In Doctors’ Offices and Veterinarian Offices Nationwide   (NORWALK, CT and NEW YORK, NY; November 10, 2020)— Health Media Network (HMN), a leading Point of Care and OOH media company, and Meredith Corporation (NYSE: MDP) today announced a first-to-market strategic alliance that brings Meredith’s trusted content to doctors’ offices throughout the country. […]

dpaaglobal.com
Tue, Nov 10, 2020 at 10:48 AM

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Inside Network’s definition of digital out-of-home advertising

What is DOOH & how is it different from OOH? OOH (Out-of-Home) advertising is simply a traditional outdoor advertisement format, where the audience can view the ad at public places, transportation spots, routes, commercial spaces, etc. DOOH (Digital Out-of-Home) advertising, on the other hand, is an amalgamation of offline OOH advertising with the addition of digital elements in it. […]

insidenetwork.com
Sun, Nov 8, 2020 at 5:08 PM

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Has COVID-19 changed the landscape for multichannel retail, and if so what will the future bring?

It’s no surprise that the adoption of multichannel shopping behavior by consumers has risen during the pandemic. In both the US and Europe there was rapid adoption and growth in buy online and pick up in-store services, partly because many retailers quickly introduced things like curbside collection during lockdown. […]

weareamnet.com
Wed, Nov 4, 2020 at 7:00 PM

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OAAA Study Shows COVID has made Out of Home More Relevant Than Ever

At this point saying “COVID has really changed everything” is sort of like saying “the sun came up this morning”. But now that we have been in this situation for a while, we can begin to see new patterns evolving – travel patterns, spending, media consumption and more. […]

emcoutdoor.com
Wed, Nov 4, 2020 at 12:58 PM

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Early lessons from 2020 Election for out-of-home media (OAAA)

As America counts votes in a close presidential election, here are early take-aways from the election for out of home media. More OOH political ads DoItOutdoors saw a 75+ percent increase compared to the 2016 presidential election, says president Regis Maher, president, based in York, PA. […]

specialreports.oaaa.org
Wed, Nov 4, 2020 at 11:59 AM

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UB Media Joins DPAA

Company reaches consumers through three indoor media networks and targeted media amplifications     NEW YORK, November 4, 2020 – DPAA, the leading global organization driving out-of-home into its digital future, announced today that UB Media has joined the association. […]

dpaaglobal.com
Wed, Nov 4, 2020 at 9:00 AM

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Russia’s largest mobile network operator MTS launches new tool for outdoor ad targeting (Telecomparer)

Russian operator MTS, Synaps Labs and Dentsu Russia have launched a tool to help increase the effectiveness of outdoor advertising. Advertisers can measure the impact of OOH campaigns on calls, web site visits and other customer contact. […]

telecompaper.com
Tue, Nov 3, 2020 at 7:26 PM

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South Africa’s Out of Home Measurement Council launches a new methodology to measure the audience of roadside billboards (Media Online)

By Lyn Jones. The innovative methodology includes the combination of traffic flows, satellite images, and travel patterns to create a comprehensive traffic model, which when combined with the location of all media owner billboard panels, creates an accurate representation of OOH audiences. […]

themediaonline.co.za
Tue, Nov 3, 2020 at 7:16 PM

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Adweek and OAAA to hold the inaugural “Elevate: Out of Home Summit” virtual event on December 1, 2020

Featuring some of the industry’s most influential voices, the event will offer attendees an opportunity to connect with industry leaders and hear expert opinions about one of the industry’s most impactful advertising categories. […]

adweek.com
Mon, Nov 2, 2020 at 4:38 PM

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After 30 years of JCDecaux rein, Clear Channel Airports wins largest U.S. Airport advertising contract with Port Authority of New York & New Jersey (Yahoo Finance)

Contingent upon execution by both parties, which we expect to occur in mid-November, CCA anticipates the new contract will go into effect December 30, 2020, and the advertising platform transformation will begin with EWR's Terminal One redevelopment project and in conjunction with new LGA facilities. […]

finance.yahoo.com
Thu, Oct 29, 2020 at 11:17 PM

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Ad executives react to AA/WARC Q2 2020 lowered ad spend forecast (Mobile Marketing Mag)

Ali MacCallum, CEO UK, Kinetic Worldwide: “The short-term outlook is extremely challenging, but we share the longer-term optimism that the market will return to growth, even if the full recovery takes up until 2022. The recovery and growth of OOH as a channel is testament to how OOH will continue to engage and inform mass audiences, as we navigate through COVID-19. […]

mobilemarketingmagazine.com
Thu, Oct 29, 2020 at 5:57 PM

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Clear Channel executive explains why now is the time to really start thinking about data in out-of-home advertising (ITPro Portal)

Andy Stevens, Commercial Innovation Director, Clear Channel International. Whilst digital advertising has led the way in using data for measurement and targeting, more traditional mediums like out-of-home (OOH) have seen slower adoption. Putting data at the core of OOH unlocks new possibilities, making it more effective and efficient. […]

itproportal.com
Thu, Oct 29, 2020 at 5:55 PM

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These digital billboards are controlled by real estate brokers and are connected to MLS (multiple listing service) (Billboard Insider)

Realty One Group – Encore became the first real estate brokerage to control their digital billboards in real-time with the Lucit Layout smart-phone application connected directly to their MLS system. Layout, which launched earlier this year for auto dealers, automatically generates digital billboard creatives by connecting to back-end inventory systems. […]

billboardinsider.com
Thu, Oct 29, 2020 at 5:27 PM

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Lightbox Announces Acquisition by Digital Out-of-Home Tech Leader Cattri

Deal Strengthens Market Position for Both Companies Across North America   New York, NY – Lightbox OOH Video Network, a leading digital out-of-home media company, announced an acquisition by Cattri, a leading out-of-home technology company based in Mexico City. […]

dpaaglobal.com
Thu, Oct 29, 2020 at 1:11 PM

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