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Winners of the Drum Awards for Out Of Home 2020

The Drum Awards for Out of Home reward the best work from creatives and strategic thinkers, that have struck a chord with consumers and achieved real results. This year’s awards also included three new categories, to elevate work in direct response to the pressures of the Covid-19 pandemic. The results were announced in a virtual ceremony on Wednesday 25 November. […]

thedrum.com
Wed, Nov 25, 2020 at 8:41 PM

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Intuiface and Sightcorp integrate platforms to bring no-code audience analytics to digital signage based on computer vision and AI

Systems integrators and any business hosting staff and/or visitors would use Intuiface’s digital experience platform to create interactive digital content for physical locations and connect those experiences to a real-time stream of AI-powered face analysis data produced by Sightcorp’s DeepSight Toolkit. […]

sightcorp.com
Wed, Nov 25, 2020 at 4:28 PM

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Intuiface, Sightcorp Partner On Shopper Analytics And Real Time Interactive Content Bundle

French interactive software firm Intuiface and the Dutch computer vision firm Sightcorp have announced a partnership that integrates technologies and results in a bundled toolkit designed to simplify things like shopper analytics and real-time content triggering to screens. […]

sixteen-nine.net
Wed, Nov 25, 2020 at 9:59 AM

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Digital billboard side of the business is doing well at Pioneer Outdoor (Billboard Insider)

Pioneer Outdoor is a family owned company which operates a plant of 80 static faces and 34 digital faces around Springfield Missouri. The company was formed in 2011 by Larry Lipscomb. Larry’s son Stu was named President in 2019. […]

billboardinsider.com
Wed, Nov 25, 2020 at 12:08 AM

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Managing programmatic yield with Broadsign Reach

Managing network yield is a perennial issue, a nut that owners are anxious to crack in order to maximize inventory revenue. We know that transacting programmatic in an open bidding process, rather than just sticking with private deals, is one big step to take. What else? […]

broadsign.com
Tue, Nov 24, 2020 at 3:31 PM

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How location data makes out-of-home advertising more effective (Association of Canadian Advertisers)

Edith Gagne, Vice President, Programmatic Sales Operations at Broadsign. The pairing of OOH with location data unlocked powerful tools that are contributing to the evolution and enrichment of the channel, particularly when it comes to granular audience targeting and measurement capabilities. Tools Unlocked with Location Data. […]

acaweb.ca
Mon, Nov 23, 2020 at 6:11 PM

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UK out-of-home ad revenue declined less in Q3 than in Q2 (Outsmart)

UK OOH trade body Outsmart reports that revenue for July to September 2020 declined -50% year on year, an improvement on Q2 (-83%) and generating total revenues of £166m. Classic and Digital Out of Home revenues declined by -58% and -42% respectively and Digital’s share of revenue was 61% slightly less than Q2 (68%) as Classic improved. […]

outsmart.org.uk
Thu, Nov 19, 2020 at 6:40 PM

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PwC forecast says outdoor media is well positioned for bounce back (AdNews)

The out-of-home (OOH) media industry industry is expected to bounce back after being smashed during the pandemic, according to forecasts in PwC's Entertainment and Media Outlook for 2020-2024. The report says audience targeting, programmatic trading ability and the sophistication of measurement capability are central to driving future demand. […]

adnews.com.au
Wed, Nov 18, 2020 at 4:57 PM

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Outdoor advertising shows signs of revival in India (Live Mint)

Brands across automobiles, smartphones, jewellery, banking, financial services and insurance, telecom, e-commerce, OTT platforms and real estate are driving recovery, especially in smaller markets. […]

livemint.com
Mon, Nov 16, 2020 at 4:13 PM

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Unpacking the data: Open RTB does 3x the revenue of private programmatic deals

This has been a year of highs and lows in programmatic. Demand evaporated in the early days of the pandemic, then surged back to record highs. Accessibility has never been better, and more and more buyers understand the value of adding DOOH to their existing digital campaigns. […]

broadsign.com
Mon, Nov 16, 2020 at 11:04 AM

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OBIE Awards 2021 competition is now accepting entries

2020 has been a year like no other—and creativity across the spectrum of OOH and digital OOH advertising rose to the challenge, with imaginative, breakthrough work that captivated consumers during one of the most challenging periods we’ve experienced in our lifetime. Our beloved industry became the true heartbeat of communities, the pulse of our streets and the lifeblood of our neighborhoods. […]

obieawards.org
Sat, Nov 14, 2020 at 1:06 AM

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How Effective is Outdoor Advertising?

If you’re anything like most brands in the UK, you probably reserve the majority of your marketing spend for digital channels and advertising. This is definitely borne out by the numbers, with a CMO survey suggesting that the digital marketing spend in the UK will increase from 44% of total advertising budgets to an impressive 54% by the year 2024. […]

75media.co.uk
Fri, Nov 13, 2020 at 4:45 AM

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Gojek to affix digital ad screens to back of motorbikes in Jakarta (Campaign Asia)

Indonesian ride-sharing giant is bringing programmatic DOOH to two wheels, at a starting price of US$700 for 250,000 potential consumers. Commuters stuck in traffic in bustling Jakarta will soon be treated to a new form of distraction—in the form of colourful ads on digital screens affixed to the back of Gojek's fleet of motorbikes. […]

campaignasia.com
Thu, Nov 12, 2020 at 6:52 PM

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Add this to your pitch: Why Outdoor Advertising is Particularly Effective for Small Businesses (75media)

By Paul Inman. Once you bust the numerous myths about outdoor advertising, you begin to see that this medium is effective and capable of providing tangible and measurable success. We can also surmise that outdoor advertising is particularly effective for small businesses, with this backed up by the cost of paper billboards and the potential return that they’re able to deliver over time. […]

75media.co.uk
Thu, Nov 12, 2020 at 12:10 AM

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IAB Europe Releases “Guide to Programmatic Out Of Home Advertising” (Free download; IAB Europe)

IAB Europe's newly published ‘The Programmatic Out Of Home (OOH) Advertising Guide’ examines the the strengths and opportunities around digital out of home across Europe, sharing best practices and considerations around measurement and creativity for campaign success. Out of Home (OOH) is almost as old as civilisation itself. […]

iabeurope.eu
Wed, Nov 11, 2020 at 6:55 PM

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