Company provides on-premise media solutions that elevate customer experience NEW YORK, October 15, 2020 – DPAA, the leading global organization driving out-of-home into its digital future, announced today, the third and final day of its annual Video Everywhere Summit, that Mood Media has joined the association. […]
By Leah McCann. After an introductory event welcome (and a fun intro video) from DPAA President and CEO Barry Frey, the day’s sessions commenced. Raja Rajamannar — CMO and president, healthcare, at Mastercard (and owner of two dogs, we learned) — kicked things off with a lively discussion on how to make meaningful connections with today’s consumer. […]
The growth of programmatic out-of-home advertising is being stunted by an absence of a consistent and robust measurement system and ignorance among advertisers and agencies, according to a stinging report from Viooh. […]
Even with a record haul of $6.7 billion expected to be spent this year, only a small fraction of that will go to billboards. Just $16.5 million was spent on OOH in the 2016 presidential cycle, and through the first half of 2020, that number was $18.4 million. What gives? […]
Kym Frank answered this reader's comment: "The Geopath mobile data is grossly misleading and is skewed to support a narrative the OOH industry so desperately wants to convey. As far as Atlanta goes we can see first hand that commuter traffic is less than half of pre-covid levels. A commute that once took over an hour from the suburbs to down town Atlanta can be done in 20 minutes. […]
Independent OOH operators attended last week’s IBOUSA Fall Conference. “Everybody had a positive story to talk about coming through this pandemic. Yes, we all felt a month or two. […]
Last year, a commercial for Gatorade in the US saw NFL star J.J. Watt offer a simple piece of advice for aspiring athletes; find yourself a rival. Interestingly, this advice can be extended to entities in other spaces too, with commercial rivalry helping to define and improve successful brands such as Coca Cola and McDonalds. […]
In a move some consider controversial, DPAA elects COO of troubled DOOH network Outcome Health to its Board of Directors [Ed]. […]
MADRID and MONTREAL — October 13, 2020 — TAPTAP Digital and Broadsign today rolled out a new ad tech integration that opens up Broadsign Reach’s global network of programmatic digital-out-of-home (DOOH) inventory and dynamic creative capabilities to media buyers using the Sonata suite of omnichannel advertising solutions. […]
DPAA Video Everywhere Summit starts at 11 AM ET Tuesday, October 13, 2020. […]
DART R&F combines VMO’s facial analytics data with third-party consumer data and machine learning. Together, this allows VMO to determine hourly audience at a screen level across VMO’s retail, health club and petro-convenience environments. DART R&F delivers clients a new benchmark in OOH audience planning and provides actionable results for campaigns. […]
Newly elected to Geopath’s Board of Directors Executive Committee are Joel Braswell, Sr. Manager, Connections Planning & Investment at The Coca-Cola Company, and Ryan Laul, President, OMNet at Omnicom Media Group. Chris Olsen, President at Rapport U.S. […]
by Matthew Noll. Programmatic Out of Home is having a moment. Like a big, splashy, “Here I Am!”, debutante, coming of age kind of moment. […]
A Feb. 2022 trial date has now been been set for a set of former founders and key executives of Outcome Health, the Chicago digital out of home media company. Rishi Shah, Shradha Agarwal and two other top execs at the company, which had its start as Context Media, are accused to defrauding investors of several hundred million dollars. The trial is scheduled for Feb. […]
Programmatic Out of Home is having a moment. Like a big, splashy, “Here I Am!”, debutante, coming of age kind of moment. This moment has been coming down the road for a while, but COVID put some high-octane rocket fuel in the tank, and now we are at an inflection point. […]
