What excites you about OOH right now? With the continued emergence of data-informed OOH placement, the unique, dichotomic nature of OOH is being realized by advertisers. On one hand, you have the blunt force, always-on, brand-building “in your face” power of traditional OOH as a true reach and frequency driving medium. […]
BIG Outdoor is currently onboarding all 43 digital screens to the Vistar platform, with hopes to develop a national network of 150+ screens all programmatically available. As Australia’s only digital billboard specialist, BIG Outdoor inventory reaches more than 70% of Brisbane’s population each month. […]
A single day expo for digital signage professionals, The Digital Signage Event will get into the nitty-gritty of the digital signage world, covering everything from Digital Out of Home (DOOH) to video walls and content creation. […]
Billboard Insider and SignValue have compiled a list of financial institutions who have lent money to the out of home industry. Out of home lending is highly specialized. These institutions have taken the time to understand the industry’s nuances. […]
When we envision the future of out-of-home, we envision an industry free to deliver amazing content in all sorts of contexts. We envision a space that allows for boundless creativity, and the ability for just about any OOH business to access powerful tools that save them time and maximize the value of their inventory. […]
TierOne Media, LLC has acquired billboard assets from multiple owners in the Greater Pensacola, Florida, Mobile and Montgomery, Alabama markets. Mostly large scale digital, the assets consist of 38 faces on 20 steel structures at strategic street and highway locations. In addition, TierOne acquired fully developed permits for 20 more faces which it plans to construct over the next six months. […]
My industry friend Nurlan Urazbaev – who has been producing the signage and DOOH industry round-up Digital Signage Pulse for many years – flagged something that’s been on my mind in recent months – the merits of review sites for CMS software. His headline: TechRadar’s List of “Best digital signage software in 2020” looks strange, at best. […]
Advertisers can now create a full omnichannel marketing strategy and implement a consistent audience strategy across media for brands, as opposed to running siloed strategies across channels. For example, advertisers in FMCG can leverage supermarket purchase data and activate that with audiences across CTV, radio, OOH, social and digital channels. Privacy is increasingly important to consumers. […]
The relationship announced recently between the Digital Signage Federation and AVIXA is starting to get some substance to it, with word today that there will be a two-day virtual conference in early December focused on digital signage and DOOH. The event is called D=SIGN and will run Dec. 8-9. […]
Klarna, Koalas and Comedy Central. Inaugural program also recognizes Amazon Prime Video, KitchenAid and the Coalition for Gun Control. While the Covid-19 pandemic has devastated numerous facets of advertising, it’s sparked a positive effect on the out-of-home industry. […]
By Jim Motavalli. The DPAA Summit heard from two leading in-house auto marketers. Angela Zepeda is the chief marketing officer at Hyundai. […]
Stott Outdoor’s Greg Redeker says you need to be proactive. How to manage tree issues with a city is going to depend upon many factors, including the city’s attitudes and regulations regarding trees and outdoor advertising. Things are generally easier if the sign was there first and you approach the city with an attitude of collaborative problem-solving rather than blaming. […]
By Leah McCann. The OOH industry as a whole, McKay started, has started to invest a lot in data. Radical shifts in behavior this year led to key learnings that people are spending more time locally, as opposed to in key cities, she added. […]
Digital Signage Day Live is brought to us by DSLatAm on October 28, 2020 from 9:30 AM – 2:00 PM CDT. This online event is dedicated to Digital Signage (DS) and Digital Out of Home (DOOH). […]
The data includes the increase in traffic – returning to 89% of normal levels, and the increase in visits to shopping centres – up to 93% of normal levels. The campaign also includes statistics which show that in New South Wales people are out and about at 85% of normal levels, while people in South Australia are at 90%, Western Australia at 95%, and Queensland is almost back to normal at 98%. […]
