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Day 1 of D=SIGN

D=SIGN: The Digital Signage Conference Day 1 Highlights Not to Miss Keynote Address from Laura Davis-Taylor New Tech Lightning Rounds- see all types of new and refreshed technology form the comfort of your desk Digital Signage 201– for those looking to build a larger digital signage practice Trivia Night– sponsored by Legrand (separate registration required) D=SIGN is where you’ll find the solutions, innovations and big ideas around digital signage and digital out-of-home (DooH). […]

digitalsignagefederation.org
Tue, Dec 8, 2020 at 11:00 AM

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CMO: Agencies revise ad spend figures up as COVID dust settles

By Nadia Cameron. GroupM and Zenith both cite improved global ad spend figures for 2020 than first thought. GroupM expects out-of-home to record 31 per cent decline in 2020. […]

cmo.com.au
Mon, Dec 7, 2020 at 11:11 PM

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Preview of the next free legal seminar by OAAA for billboard operators (Billboard Insider)

By Kerry Yoakum, OAAA. The substantive agenda features topics that broadly impact out of home media: the constitutional challenge to existing regulation, local taxation, privacy, contracts, leasing, and pandemic-related legal issues. Click here to register. […]

billboardinsider.com
Mon, Dec 7, 2020 at 7:17 PM

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World Out of Home Organization postpones Toronto congress to 2022, schedules two live events for late 2021

2021 will see the Organization’s first ‘world tour,’ three events, two of which are hoped to be live, to be held in Europe, Africa and Asia Pacific in the second, third and fourth quarters of next year. The ‘tour’ will finish with the WOO Congress, scheduled originally for May 2020 and then delayed to 2021 due to the pandemic, in Toronto in May 2022. […]

worldooh.org
Fri, Dec 4, 2020 at 6:40 PM

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DPAA to Livestream Town Hall Member Meeting on December 15

Guest Speakers Include Jessica Williams of Visa, Louisa Wong of Wavemaker, Joe Mandese of MediaPost, and Geetha Ranganathan of Bloomberg Intelligence     NEW YORK, December 1, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, will host its final DPAA Town Hall Member Meeting for 2020 on Tuesday, December 15 from 11am – 12:30pm ET. […]

dpaaglobal.com
Wed, Dec 2, 2020 at 9:00 AM

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A preview of D=SIGN – The Digital Signage Conference virtual event on Dec 8-9, 2020

D=SIGN was born from two key industry associations — AVIXA and the Digital Signage Federation — who bring us a brand new, fresh event focused solely on digital signage. After all, digital signage is one of the fastest-growing AV solutions. […]

ravepubs.com
Tue, Dec 1, 2020 at 11:07 PM

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Legal implications of the ban on billboards advertising marijuana in California, Part 2

(In Part 1, yesterday, Richard Hamlin described a court decision banning all marijuana advertising on Interstate Highways within California and on State Highways that cross its border. The decision struck down a regulation that banned such advertising only within 15 miles of the state’s border. The decision found the regulation to be inconsistent with the statute legalizing marijuana. […]

billboardinsider.com
Tue, Dec 1, 2020 at 6:30 PM

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Across The Desk: Betsy J. McLarney

What excites you about OOH right now? […]

thoughtleadership.oaaa.org
Tue, Dec 1, 2020 at 3:12 PM

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The new CMO of OAAA Christina Radigan reveals her priorities

I am excited to join OAAA as Chief Marketing Officer to help evolve our organization into an even more agile and effective marketer for the OOH industry. […]

thoughtleadership.oaaa.org
Tue, Dec 1, 2020 at 2:48 PM

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WARC: Global advertising market to shrink by 10.2% in 2020 due to the effects of the pandemic. Recovery will take at least two years

WARC has released the Global Advertising Trends report: The State of the Industry 2020/21 a review of global advertising investment, media consumption and CPM inflation following our latest research from 100 markets worldwide. Key findings include: From the out-of-home industry perspective: OOH ad spend to fall by 27.3%, or $11.3bn, but it will be growing fast in 2021 (see details below). […]

Editorial
Mon, Nov 30, 2020 at 9:14 PM

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Forbes: CEO at Talon Outdoor NA attributes success of its platform to focus on transparency and trust

Jim Wilson is the North American CEO of Europe-based Talon Outdoor, an out-of-home (OOH) advertising technology and services provider for some of the world’s biggest brands and agencies. He said today’s media supply chains lack the transparency marketers need to reliably and cost-effectively reach the right audience with the right message at the right time. […]

forbes.com
Mon, Nov 30, 2020 at 9:11 PM

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All recorded sessions of DPAA’s Video Everywhere Summit 2020

Day 1, October 13, 2020: Meaningful Engagement with Today’s Consumer. Raja Rajamannar, CMO & President, Healthcare – Mastercard. The Great Global Transformation of Programmatic DOOH. […]

dpaaglobal.com
Sun, Nov 29, 2020 at 7:11 PM

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Billboards vs hoardings: what’s the difference? (75media)

By Paul Inman. What is a hoarding? In simple terms, a ‘hoarding’ is defined as a temporary (and often rustic) boarded fence in a public place, typically erected around a construction site and used to advertise the firms working there. […]

75media.co.uk
Sun, Nov 29, 2020 at 7:01 PM

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Billboards or Hoardings: What’s the Difference?

There’s no doubt that the popularity of out of home (OOH) advertising has continued to grow incrementally over the years, with OOH being the advertising channel of choice for local and national brands alike. Despite a coronavirus-induced dip this year, the market will continue to rebound and recover in 2021, with a total OOH ad spend of £1.23 billion forecast for the next 12 months or so. […]

75media.co.uk
Fri, Nov 27, 2020 at 6:06 AM

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Adios Maradona: Free image for your digital billboards

Guillermo De Lella, the boss at Latin American OOH Association and a friend, has made this DOOH poster available free of charge to all those who want to pay tribute to legendary, one and only Diego Maradona. Download the professional files from Google Drive here. He was not the oldest one, but the first of the four gods of football to go. […]

Editorial
Wed, Nov 25, 2020 at 8:55 PM

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