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WB and BARTKRESA Celebrate 25th Anniversary of Friends on World’s Largest LED Display (DS Federation)

In honor of the 25th anniversary of the premiere of Friends, WB Worldwide Television Marketing commissioned BARTKRESA studio to transform the Burj Khalifa’s World’s Largest LED display. BKS animated a three-minute-long show that wove Warner Bros’ graphics into a high energy dance set to the Friends theme song. […]

digitalsignagefederation.org
Sun, Mar 21, 2021 at 6:00 AM

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Pete Hautem on Out of Home Sales Successes and Lessons Learned (Billboard Insider)

Pete Hautem has 43 years experience as an out of home and printing sales rep. Billboard Insider asked Pete to talk about 2 sales successes and what he learned Pete, how did you get into out of home? I was out of a job in 1978…My wife worked in Peachtree Center in Atlanta and her friend who was working at the desk next to her walked by my wife said my husband’s company is looking for a guy. […]

billboardinsider.com
Sun, Mar 21, 2021 at 5:50 AM

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Stephen Freitas: Four Trends Which Benefit Out of Home (Billboard Insider)

Twitter LinkedIn Facebook Email Pinterest Share By Stephen Freitas, Partner, OOH Capital In William Shakespeare’s tragedy Richard III, the title character himself conveys the mood of the play with the line, “Now is the winter of our discontent, made glorious summer by this sun.” It is a metaphor in which Richard expresses sadness like winter, turned into celebration like summer. […]

billboardinsider.com
Thu, Mar 18, 2021 at 5:00 PM

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Place Exchange Expands Into Canada (Billboard Insider)

New York, NY — March 17, 2021 — Place Exchange, the leading SSP for programmatic out-of-home (OOH) and place-based media, announced its expansion into Canada. […]

billboardinsider.com
Thu, Mar 18, 2021 at 4:30 PM

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Make Your Message “Go Viral” with Out-of-Home Advertising (AdQuick)

4 ways out-of-home advertising can amplify social media campaigns When you think about the marketing channels pushing brand messages and campaigns to ‘go viral,’ it wouldn’t be a surprise if your mind wandered toward social media first. After all, social media is, in large part, to thank for what we call viral marketing today. […]

adquick.com
Wed, Mar 17, 2021 at 3:36 PM

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Could In-Vehicle Dashboards Become an Opportunity for Out of Home? (Billboard Insider)

By Brad Getter, Owner, Megagraphics I’m seeing more prototype cars with giant screens in the dash… what’s this going to mean for OOH when these become production models? Can the industry grab this close-up in-person space? That’s some darn nice ad real estate right there folks. […]

billboardinsider.com
Wed, Mar 17, 2021 at 12:40 PM

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Matt Siegel: OUTFRONT’s Billboard Business Will Get “Back to 2019 by the End of 2021” (Billboard Insider)

Matt Siegel, EVP and CFO, OUTFRONT Media OUTFRONT EVP/CFO Matt Siegel says there are no distressed OOH sellers right now.  Here’s a selection of Siegel’s comments at the Deutsche Bank Media Internet and Telecom Conference last week. […]

billboardinsider.com
Tue, Mar 16, 2021 at 5:56 PM

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AdQuick Named As One Of The Fastest Growing Companies In California

Only the top 250 companies in California make it, and their collective growth rate is 535%…...and we’re excited to say that AdQuick is #74 on the list! Our entire team is excited to be named as one of the fastest growing companies in California in the annual Inc. 5000 Regionals: California list. […]

adquick.com
Tue, Mar 16, 2021 at 12:31 PM

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Digital Out-of-Home- The Genesis Experience at Toronto Pearson Airport

BIG Digital, partnering with Thinkingbox / Innocean Worldwide Canada and the GTAA, created a unique DOOH projection mapping experience to showcase the exciting new Genesis G70. ‘The Genesis Experience’ carries travellers past a ribbon of LCD displays, on their way from the parking garage to the terminal in Canada’s largest airport, Toronto’s Pearson International. […]

digitalsignagefederation.org
Tue, Mar 16, 2021 at 12:20 PM

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Hivestack demonstrates full transparency in data and financial controls for its Ad Server and SSP platform through SOC 1 and 2 certifications

Global ad tech leader provides clients with added assurance through independent Service Organization Control compliance reports     Montreal, CANADA, March 16, 2021 – Hivestack, the global adtech leader in programmatic digital out-of-home (DOOH) advertising, today announced it has achieved Service Organization Control (SOC) 1 and 2 Type 1 compliance certifications for its Ad Server and Supply Side Platform (SSP). […]

dpaaglobal.com
Tue, Mar 16, 2021 at 8:53 AM

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Three New Reports from Kantar to Inform Your Sales In 2021 (Billboard Insider)

After one of the most challenging advertising years ever, creating a roadmap for sales success in 2021 requires a reexamination of historical processes and data. While most emerging marketplace signals are positive, understanding the nuances of 2020 can help leverage greater success in 2021. […]

billboardinsider.com
Mon, Mar 15, 2021 at 1:15 PM

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What Is Digital Out-of-Home Advertising and Does It Work? (75Media)

There’s no doubt that digital out of home advertising (DOOH) is leading the way in the ever-growing demand for outdoor marketing in the UK. This trend was evident back in June 2019, when there were 11,024 DOOH screens located across the UK (an estimated 51% increase on the previous year), and this number is sure to have risen even further since. […]

75media.co.uk
Fri, Mar 12, 2021 at 6:09 AM

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The Power of Truck-side Ads (Movia Media)

In the advertising world, technology has presented us a level of creativity in outdoor advertising that we wouldn’t have thought was possible in our wildest dreams. It’s no wonder why there are more types of Out-of-Home (OOH) media available now than ever before. […]

movia.media
Fri, Mar 12, 2021 at 6:00 AM

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Shell’s Personalized Billboard (DS Federation)

The DSF if highlighting the finalists of the 2020 DSF Awards as “Work that Wins” Malaysia’s advertising community has embraced Digital OOH. With Shell’s media agency, MediaCom, we were trying to address the following challenge: “How can Shell target drivers with personalized billboard messages on how V-Power will benefit the car they are driving, while they are on the road? […]

digitalsignagefederation.org
Fri, Mar 12, 2021 at 12:08 AM

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AdWeek: What Are the Prospects for a Spending Revival for Out-of-Home and Direct Mail Advertising?

Among performance-marketing categories, both out-of-home and direct-mail advertising experienced devastating declines in 2020. As the effects of the pandemic slowly diminishes, both are expected to recover. But there’s one question marketers in those categories face: What should they base 2021 spending on? […]

adweek.com
Thu, Mar 11, 2021 at 10:00 AM

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