Norm Chait, Director of Out-of-Home Product/Sales, Ubimo, a quotients brand. It has been almost a year since Ubimo, a Quotient brand, launched the OOH COVID Dashboard. This tool tracks movement around street-level and place-based out-of-home (OOH) inventory in order to understand the impact of COVID-19 on foot traffic. […]
A quick overview of the inner workings of the OOH media ecosystemWhen people talk about “out-of-home” in the most general sense of the term, it can mean a lot of different things. Aside from the fact that out-of-home media pretty much encompasses anything in the physical world that can be used as an advertising canvas—from massive billboards to wallscapes to street art (i.e. […]
Speakers at member only event include GroupM, Xaxis, Anheuser-Busch NEW YORK, February 09, 2021 – DPAA, the leading global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, announced today it will hold its first Member Town Hall of the year on March 25 at 11am EST. […]
The small details make all the difference when producing images with LED displays. Learn how seamless imaging, HDR and energy outputs help you create beautiful pictures. […]
New York, NY – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) today announced it will honor the women who made history over the past year and those that continue to shine as they break barriers across the globe with a national digital out of home (DOOH) campaign timed with International Women’s Day: a day celebrating the social, economic, cultural and political achievements of women. […]
Tripleplay made its decision public yesterday, but ISE has issued statements of support from biamp, Christie, Lang AG, Panasonic and syscomtec Distribution. Tripleplay has become the first big industry name to state publicly that it has made a decision to withdraw from June’s ISE 2021 show in Barcelona, following Monday’s confirmation that the show will go ahead. […]
Summary. Covenant waivers expire next quarter. The company is taking action now to broaden its revenue post COVID-19. […]
As we begin the long road to economic recovery an important aspect for business trying to return to normal will be staffing and recruitment. A large pool of potential employees coupled with a large number of returning positions will lead to a volatile market for recruiters. […]
On March 4, The Digital Signage Event brings together AV professionals to connect, collaborate, and discover the ever-expanding world of digital signage. […]
Planning tool aims to give OOH advertisers key information at each stage of government's 'roadmap' for coming out of lockdown. Posterscope has launched a new artificially intelligent tool that the Dentsu outdoor media agency claims can accurately predict how population movements across Britain will increase over the coming months. […]
Smart cities media and technology company Intersection has launched Bus Campaign Measurement, a first-of-its-kind program tailored to deliver ROI metrics specific to bus media. […]
Coin counting machines now feature ad-enabled digital screens in 4,000 retail locations NEW YORK – March 2, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Coinstar®, owner of self-service coin-counting kiosks found in retail stores, is now a member of the organization. […]
If you are still of the mindset that out-of-home advertising can’t be measured, it’s time to revisit that (incorrect) assumption. […]
Chief marketing officer of JCDecaux Essie Wake details latest data-driven creative optimisation and audience management tools. ‘Dynamic by default’ is fast becoming the catchcry for JCDecaux’s chief marketing officer, Essie Wake, as the business extends its data-driven offerings and audience-based approach in response to Australia’s fast-changing out-of-home landscape. […]
The great majority of the projects I come across in retail involve a single flagship store, so it was interesting to come across a group of coordinated DV LED window and entry screen projects involving a French retailer in Paris. […]
