NEW YORK, March 25, 2021 (GLOBE NEWSWIRE) -- Questex lives in the experience economy bringing people together in the markets that help them live better and live longer and the technologies that enable and fuel these new experiences in fast growing markets. Today, Questex announces it has acquired the assets of Digital Signage Expo. […]
For raising brand awareness in your local area and boosting sales, you’re unlikely to find a more effective method of promoting your business than outdoor advertising. Between strategically placed roadside billboards and digital out of home (DOOH), outdoor advertising is ideal for putting your business in front of potential new customers and amplifying your key messages. […]
As the weather gets warmer (and vaccinations continue), more people will presumably be venturing outside—aka where movie theaters live. Glossier is taking advantage of that. Glossier’s latest campaign is the opposite of Taylor Swift’s T-shirt in her “22” music video—it definitely has “a lot going on at the moment. […]
The digital OOH startup that sees a business model in putting high bright LCDs on the backs of commercial vehicles has done a substantial deal to put screens on panel vans owned by the smart infrastructure firm Siemens. […]
Rancho Santa Margarita, CA – March 24, 2021 – Road Runner Media, a Digital Out of Home media company driving the future of road safety and advertising, today announced a contract with Siemens to install rear-facing Road Runner digital media panels on technicians’ vans across the country. […]
The World Out of Home Organization has increased its global representation with eight new members, three from Italy. The new members are Out of Home media owners Red Tape Media in Pakistan and Impres in Bulgaria and, from the technology sector, BLIMP, XuniPlay and Pladway (all Italy), TDT based in Uruguay and Absen (China.) The UK’s leading poster distribution specialist PCDS has also joined. […]
MediaVillage founder and media ecologist Jack Myers said, "Out-of-home is a perfect place for creative agencies to start looking for more creative approaches" in a conversation with Anna Bager, the president and CEO of the Out of Home Advertising Association of America (OAAA). The interview is available to watch on-demand. […]
Here’s an operating example of a computer vision-based analytics platform being tied to digital displays and specifically used to drive sales of endemic products in a store. In this case, it is roughly 120 pharmacies in Switzerland under the TopPharm banner. […]
Continuing our leadership in programmatic DOOH (digital out-of-home) solutions, Verizon Media is excited to announce a partnership with Place Exchange, a leading OOH supply platform. In partnering, we’re bringing Place Exchange’s high-impact publisher network to our DSP, giving advertisers access to one of the largest supplies of premium DOOH media available. […]
We’re all about making life easier for our customers. That’s why we’re extremely excited to announce the release of Broadsign Control 14.0, which comes packed with new features meant to give you more power over your network and easier access to the tools you love. We’ve also made major updates to our player software and improved integration with Broadsign Direct. […]
The long-standing partnership includes the integration with Hivestack’s Ad Server to accelerate the adoption of programmatic digital out-of-home in the region Cologne, GERMANY, Montreal, CANADA, March 23, 2021 – Hivestack, one of the world’s leading programmatic digital out-of-home (DOOH) adtech companies, and Ströer Group, the leading German provider of out-of-home media (OOH), have extended their partnership. […]
Kevin Gephart, Sales Columnist, Billboard Insider Thanks to Clayton Stark of Porlier Outdoor for asking about the best sources of prospects during the pandemic. These strategies work for any challenging economic time. For the Dot-com bubble/recession, the mortgage crisis/recession, the formula was the same. […]
Chi Lo is the director of accounts Australia & new Zealand at The Trade Desk. Here, he explains how advertisers can successfully implement programmatic digital out-of-home in their marketing campaigns. Billboards: one of the oldest ways of advertising. […]
You can sum up the full-year out of home advertising numbers for 2020 in four words: Could have been worse. There’s not much you can say that about in 2020, a disaster of a year for everything from the concert industry to restaurants to politicians of all stripes. […]
The much-anticipated opening of the crypto-art gallery show will also be displayed on OUTFRONT Media's OOH Assets and available for purchase through Nifty Gateway. […]
