By Bryan Wassel. Digital signage software provider Navori Labs has launched Aquaji — AI-driven marketing analytics software designed to improve the customer experience in physical environments and enhance digital out-of-home (DOOH) advertising. […]
The digital out-of-home (DOOH) space has grown at an impressive rate in recent years, accounting for 28.3% of all out-of-home (OOH) ads in 2019. With predictions showing these numbers up to 38.3% by 2023, the rise of DOOH shows no signs of slowing. And as DOOH technologies continue to advance, the doors for more affordable, flexible campaigns open wider. […]
The digital out-of-home (DOOH) space has grown at an impressive rate in recent years, accounting for 28.3% of all out-of-home (OOH) ads in 2019. With predictions showing these numbers up to 38.3% by 2023, the rise of DOOH shows no signs of slowing. And as DOOH technologies continue to advance, the doors for more affordable, flexible campaigns open wider. […]
In fall 2020, six Programmatic Committee members joined OAAA for a two part Lunch Break series discussing programmatic OOH. We saved a few questions submitted by our audience that have been answered below by one of our panelists from those sessions, Lamar Advertising Company‘s VP of Digital Growth, Ian Dallimore. […]
Association Expands Board of Directors with Senior Brand Executive Advisors NEW YORK – February 24, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving Out of Home to digital, today announced the creation of its CEO Council. […]
When it comes to consumer spending, there’s no doubt that Christmas is the dominant holiday period in the UK. However, Brits also spend huge amounts during the Easter festivities, with customers buying a staggering £395 million-worth of Easter eggs alone in 2018. […]
The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Switzerland’s Navori is among the most enduring and respected firms on the software side of the digital signage industry – widely used globally and known for being an early adopter of emerging technologies. […]
As the UK gears up for COP26, the United Nations Climate Change Conference, premium digital out of home (DOOH) media owner Ocean Outdoor has opened a sealed bid auction for brands that want to be on the frontline of the climate emergency. With its premium large format city and roadside DOOH portfolio, Ocean will be centre stage when Glasgow hosts COP26 starting on November 1. […]
Company to expand national advertising network of rear-facing digital screens affixed to the rear of technicians’ vans, delivery trucks and buses Rancho Santa Margarita, CA – February 23, 2021 – Road Runner Media, a Digital Out of Home media company driving the future of road safety and advertising, today announced that the company has partnered with Baseline Growth Capital for up to $62.5 million in financing. […]
Florent Hédiard, Navori Labs. Retailers have long worked to close the gap between the customer's interaction with their brand online, and the physical, in-store experience. Prior to the pandemic, e-commerce attracted consumers for its convenience; now, shopping online lets people avoid crowded spaces. […]
Local restaurants often succeed or fail based on the consistency of their visual identity and the quality of their food, which is why so many outsource the cultivation of their brand and marketing strategy to an industry expert. […]
Provider of location-based data and insights joins Digital Out of Home industry association ATLANTA and NEW YORK – February 18, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Intermx, a data enablement company, has joined the association. […]
by Jonathan Conway, COO, Talon North America. Myth 1: OOH requires a lot of manual effort to plan and manage effectively. Myth 2: There’s a lack of visibility on pricing norms in OOH. […]
Steve Halpin. Due to the untimely death of Wade Leslie, the company is looking to hire a new President/CEO. Wade was a true leader in the OOH advertising industry, and for WV Outdoor for over 20 years. […]
One of the minor but persistent concerns about using the smart digital signage displays now marketed by most LCD manufacturers is that the embedded computing devices didn’t have the power to meet the demands of some projects. […]
