Shell’s Personalized Billboard (DS Federation)
The DSF if highlighting the finalists of the 2020 DSF Awards as “Work that Wins” Malaysia’s advertising community has embraced Digital OOH. With Shell’s media agency, MediaCom, we were trying to address the following challenge: “How can Shell target drivers with personalized billboard messages on how V-Power will benefit the car they are driving, while they are on the road? […]
Fri, Mar 12, 2021 at 12:08 AM