Guest Post: Mark Madigan, MAC Thin Films Mark Madigan Putting big LCD screens outside, in direct sunlight, presents a major technical design challenge, but probably not the challenge you have in mind. Making screens bright enough to be viewable in the glare of the sun has long since been sorted out. […]
Many countries have imposed lockdown procedures that have forced people to stay in their homes and close stores, which inevitably reduced engagement with consumers. As the summer approaches, some of the social confinement of COVID-19 will hopefully come to an end soon. As a result, people are eager to spend time out of their homes more than ever. […]
LONDON and MONTREAL — April 8th, 2021 — Global, the Media and Entertainment group, and Broadsign, developer of the leading out-of-home (OOH) marketing platform, today announced that Global has chosen the Broadsign platform to accelerate the expansion of its digital-out-of-home (DOOH) network, which has grown to include 3,000 displays. […]
There have been several videos relayed here in the last couple of years, showing impressive anamorphic 3D visuals on outdoor digital ad boards. But they’ve all been on displays that wrap around a 90-degree corner, and they only tend to show the “effect” from a certain, narrow angle. […]
A Chicago start-up is using plain old TVs as digital bulletin boards in upscale residential blocks as a targeted digital OOH advertising medium, with some 500 screens in a handful of U.S. cities and a sales deal with another start-up, New York-based Screenverse. Screenverse will manage all direct and programmatic sales across TheBulletin.io residential DOOH network. […]
New York, April 06, 2020 – BOLDSITE Media, the destination media company that creates boundless brand environments in high-traffic public spaces, has partnered with SNA Displays, a top-tier LED display manufacturer that has built some of the largest and most iconic LED video installations in the industry, and Quividi, the pioneer and world’s #1 audience and campaign intelligence platform for DOOH, to create a unique advertising experience for American Dream, Triple Five Group’s new retail-tainment complex in East Rutherford, New Jersey. […]
By Kerry Yoakum, Vice President of Government Affairs, OAAA. Numerous States have enacted new billboard laws due to legal challenges or the prospect of litigation. This on-going trend started when Oregon’s billboard law was challenged due to the common distinction between regulating on-premise and off-premise signs. […]
Some of the best data integrations that can be done between sensors and systems, and digital signage networks, is tapping into real time data that can visually indicate what’s going on. You’ve likely seen digital signs that show the availability of stalls, overall and floor by floor, in large parkades. […]
Uber’s digital ad display screens are coming to New York City—but they won’t be on Uber vehicles. Current city regulations prohibit car-top advertising for rideshare vehicles, so the Uber OOH screens will outfit more than 3,000 taxicabs instead. […]
By Anna Bager. “All politics is local,” former House Speaker Thomas “Tip” O’Neill used to say. Well, the same premise is true with advertising about COVID vaccines. […]
Today’s podcast guest, Stephen Freitas (Executive Advisor to the OAAA and Partner in OOH Capital) says the out of home industry needs to make it easier to transact. He also tells a great story about Malcolm Gladwell. Podcast: Play in new window | Download (Duration: 25:04 — 34.6MB) Is the out of home industry doing a good job marketing itself? […]
MilkMoney Founder and CEO Sam Keywanfar with Travis Scott at the launch of Cacti in West Hollywood. MilkMoney just finished a remarkable OOH campaign for Cacti, Travis Scott’s hard seltzer brand with Anheuser-Busch. Billboard Insider interviewed Sam Keywanfar, Founder and CEO of MilkMoney. How long have you guys been working with Travis Scott? […]
LAS VEGAS – Uber OOH powered by Adomni*, Uber’s digital out-of-home cartop advertising network, is extending the markets it serves to include New York City. Recently, Uber signed an exclusive multi-year partnership deal with the Metropolitan Taxicab Board of Trade (MTBOT) and Creative Mobile Media (CMM), a division of Creative Mobile Technologies. […]
Jodi Senese, CMO, OUTFRONT Media By Jodi Senese, CMO, OUTFRONT Media 70% of an ad’s effectiveness comes from the creative. 100% of boring ads don’t matter. 19%- nearly one in five- of Obie nominations awarded to OUTFRONT Studios. […]
Geopath has amazing reports for members tracking mobility post Covid. What are your options if you aren’t a Geopath member? […]
